CHARLOTTE, January 22, 2014 – For many people the thought of group travel conjures images of early wake up calls, sightseeing by motorcoach and the impersonal sense of a herd mentality. When Nada Vergili arrived in the United States from her home in Florence, Italy she immediately recognized that the concept of the security with group travel could be combined with independence to create “tours for people who don’t go on tours.”
The idea was simple, but it worked. At the time, the word “entrepreneur” was not even part of Nada Vergili’s vocabulary. Today her tour company, Nada’s Italy, is a rousing success offering more than 20 personally customized tours of Italy each year with more to come.
The beginnings were inspired but hardly auspicious. Amore brought Vergili to the U.S. for the second time in her life. In the mid-80s she lived in Orlando, Florida for six years during which time she became fluent in English. So fluent, in fact, there is no hint of an Italian accent when Nada speaks English today.
Seeking the opportunity to introduce the culture of her home to a growing international community in Charlotte, NC, Vergili organized the Italian Social Club in 2002.
Though her romantic relationship eventually ended, Nada realized she enjoyed living in a thriving, up-and-coming city in the new South. Before long, Vergili was teaching conversational Italian a few hours each week to leisure and business travelers who wanted to learn a few words and phrases that would simplify their visits to Italy and make them more enjoyable.
In reality every conversation with Nada is a mini-lesson in Italian. Bubbling with enthusiasm, Vergili is constantly blending her native language with her English sentences, traveling between the two as easily as she goes from one country to the other. Always the teacher however, she immediately translates whatever Italian words or idioms she uses into English which makes each encounter with Nada a learning experience.
The classes quickly grew in popularity. Nada’s students began asking for travel tips and requesting her to escort trips to her native country. Realizing it would be an opportunity to return to Italy a couple times a year, Vergili organized two itineraries in 2004 and the rest is history
In less than a decade, Nada’s Italy has expanded to 20 tours in 2013 with more on the horizon in the new year Her business now employs five full-time people in the United States plus several tour leaders in Italy.
By incorporating aspects of travel she, herself, prefers with a personalized touch focusing upon Italy’s rich cultural heritage including cuisine, art, architecture, festivals, language, scenery and, most of all, access to locals with interesting stories to tell, Nada has created a delightful, personalized series of tours with large doses of independent travel.
“The concept is simple,” says Nada, “I want to take people to the traditional sights, of course, but then I want to introduce them to people and places they could never discover on their own.”
Combining a mix of charm. charisma and enthusiasm, all natural attributes for the enterprising 36-year old businesswoman, with equal portions of acute business savvy and knowledge of graphic design, Nada has developed a recognizable brand. It has been a recipe for success..
Vergili’s tours are limited to a maximum of twelve travelers and single supplements are available. Prices vary according to the length of the trips, destinations and the season (usually spring and fall), but they typically range between $4,500 and $5,000 not including air.
Recognizing that modern travelers prefer using a single location for as many days as possible with day trips from the base, Nada never schedules an excursion that is more than an hour and a half away and does her best to minimize changes in location. Vergili knows all too well that changing hotels is not only time consuming but reduces travel opportunities as well.
Each year Nada does extensive research to discover appealing “out of the way” spots and to avoid large hotel chains. Instead she selects properties that feature regional character and heritage.
“My goal is to offer great experiences while creating great memories,” adds Nada. “After all, a fantastic travel experience is nothing more than a lifelong memory waiting to happen.”
In addition to her growing list of itineraries, Nada continues her marketing through her informative newsletter which she comes out every month to five weeks.
Oddly enough, Nada’s “adventure” into the world of Italian wanderlust became a catalyst for greater personal understanding of her native country.
“I don’t think I could have appreciated Italy as much until I lived in the United States. Now I appreciate so many parts of both countries,” she says.
Nada’s greatest enjoyment these days is the opportunity to kick back, put her feet up and stay at home with a glass of Chianti.
Then again, Italy never ceases to beckon, and while her country is infectious, Nada’s Italy is contagious. Contact Bob at Google+ About the Author: Bob Taylor is a veteran writer who has traveled throughout the world. Taylor was an award winning television producer/reporter/anchor before focusing on writing about international events, people and cultures around the globe. He is founder of The Magellan Travel Club (www.MagellanTravelClub.com). His goal is to visit 100 countries or more during his lifetime. Read more of Travels with Peabod and Bob Taylor at Communities Digital News Follow us on Twitter
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Contact Bob at Google+
About the Author: Bob Taylor is a veteran writer who has traveled throughout the world. Taylor was an award winning television producer/reporter/anchor before focusing on writing about international events, people and cultures around the globe. He is founder of The Magellan Travel Club (www.MagellanTravelClub.com).
His goal is to visit 100 countries or more during his lifetime.
Read more of Travels with Peabod and Bob Taylor at Communities Digital News
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