Online sales of cars have increased in popularity and this includes popular websites and apps like Carvana, Car Gurus, Vroom, and more. Buyers are being driven to other choices because many people don’t like the experience of shopping at a dealership, they prefer the convenience and the number-one reason people don’t like to walk into a dealership is that they don’t like the intimidation factor.

The number of consumers purchasing their next vehicle with a click of a mouse is increasing. Many car buyers still prefer the old method of car shopping in person or should you just go digital?

While you might be able to drive the car away from the dealership the same day, it typically takes at least an hour to get a deal. Negotiating at a dealership is more of a performance and there can be a lot of back and forth between the salesperson and their manager.  Dealers want your business and want to create a relationship for the purchase, maintenance, and return sales. They reward your loyalty and conquest from another dealer or brand.

Some people like the challenge of negotiating, but most people don’t. They don’t like the confrontation, they don’t want to be pressured, and they might not be sure what they want

Car buying online is more like window shopping to get your research before you go for a test drive or buy anything. I always say do your homework, so you know what to expect, sales consultants can not spout out every single detail, they are going to give you the highlights.

Benefits:

Car Buying Online –

• Going online lets you take your time do your research, comparisons and bargain hunting at your own pace. It also lets you look over more vehicles more efficiently and do it outside the pressure cooker environment of a car dealership.

• You can compare prices more easily online. You can simply search for other cars that are the same make and model at multiple dealers across the country. They will ship you a vehicle from anywhere.

Car Buying In-person at a dealership –

• Car dealers have more options. You can get a wide range of extras at car dealers, many of which you can have installed right on the lot. They can offer maintenance and other extras at no extra charge.

• You can get answers to your questions. Whatever might be said about car salespeople, they are experts. If you have questions you can get answers on the spot.

• Dealership financing. Dealers have financing options that you can apply for when you get your car.

• Creating a business relationship is important when you need a loaner car and more.

Drawbacks:

Car Buying Online –

Car Buying In-person at a dealership –