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A political science study almost changed campaigns forever

As much as we idealize American democracy as a great exchange of ideas, the uncomfortable reality holds that political campaigns do precious little to change voters’ minds. The best political operatives adeptly portray their candidate the most palatable choice to voter on the issues which already matter to them. That’s why a political science study showing that in-person, door-to-door canvassers with a personal story to tell could move opinions on same sex marriage was so fascinating. And it’s why the political world is so terribly bummed out now that it appears the whole thing was fake.