WASHINGTON: The folks at Starbucks consider themselves a forward-thinking, socially conscious company. And so, they just can’t stop themselves from virtue signaling. That extra shot of white guilt with every cup of coffee. For example, after Donald Trump became the nation’s 45th president, having campaigned on the winning issue of combating illegal immigration, Starbucks announced it would hire 10,000 refugees in all 75 countries that sell its over-priced brews. Lots of virtue signaling but no action. Or it sounds so good in the media headlines.
Starbucks: It’s just a cup of coffee
Virtue signaling is practiced by those who don’t make a real difference in this world but are loud and public when it comes to “raising awareness.”
Urban Dictionary says virtue signaling is:
At the end of the day, Starbucks is a company whose prime function is to boil ground coffee beans in hot water and sell it for whatever a certain targeted segment of society is willing to pay.
Like the hipsters who fork over $5.25 for a cup of something called a Toasted Graham Latte.
In business, the only real virtue is profit.
Are you going to buy a cup of coffee or just sit there?
Just ask Rashon Nelson and Donte Robinson. They are the two African-American men from Philadelphia who thought they’d hang out at the Center City neighborhood Starbucks.
But it wasn’t their race that made the pair stand out. It was that they weren’t enjoying any of the beverages on the menu.
When a Starbucks’ barista approached the pair and asked if they intended to buy an over-priced brew, the men declined, saying they would drink the bottled water they brought with them. When asked to leave, they refused.
That’s when the barista dialed 911.
As the video below clearly shows, the men refused to leave even after police told them they were violating the city’s loitering and trespassing ordinances. And so, the men were arrested.
The bitter aftertaste of Starbucks’ virtue signaling
Needless to say, no one remembered Starbucks’ virtue signaling. A promise to hire 10,000 refugees in answer to Trump’s immigration policies suddenly evaporated when that fashionable coffee shack employed its very own zero-tolerance deportation policy.
The men were eventually released, with an apology from Starbucks’ head man, CEO Kevin Johnson.
Trespasser Rashon Nelson told ABC’s Good Morning America,
“Rules are rules, but what’s right is right and what’s wrong is wrong.”
That sounds a lot like something an open-borders politician in Washington might say.
And so, protests and boycotts began against the company on behalf of those who take up space on Starbucks’ property without paying their way.
Very much like those who trespass upon our nation’s soil in violation of America’s existing no-trespassing immigration laws.
And Starbucks’ virtue signaling baristas can stick that in their Nariño 70 Cold Brew with Milk and drink it.
Top image: Screen capture from Starbucks company website.