NFL to pimp its cheerleaders and mascots with Experience app

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Dallas Cowboys cheerleaders – from Wikimedia Commons
Dallas Cowboys cheerleaders – from Wikimedia Commons

MILLINOCKET, Maine, April 6, 2014 – Do you want to have a cute, sexy cheerleader visit your seat during your next football game? There’s an app for that!?

The app has been developed by a group called Experience and the Buccaneers, the Seahawks and the Falcons have already tested it. The up close and personal or “interactive” aspects of the app were reportedly sold out in just four hours after being offered. From on-the-field opportunities, mascot appearances to cheerleader visits in the stands, the app was a glowing success when tested.  It is anticipated that the app will be available at more than half the stadiums at the start of the 2014-15 season.

In Atlanta, the app allowed season-ticket holders to purchase ‘experiences,’ something the team had great success with, according to Falcons’ chief marketing officer Jim Smith.

“Anything from pregame on-field, to a birthday message, to cheerleader visits, to mascot visits, to the fly-by pass, which is a dedicated lane where you don’t wait to get into the stadium,” Falcons’ Chief Marketing Officer Jim Smith said. “All the experiential things sold out within the first four hours they were made available.”


On-line comments were predictably sarcastic; people immediately compared seat-side cheerleader visits to lap dances in strip clubs. Other comments skewered the NFL games as already too expensive for most people, while some cited this as further deterioration of what used to be a family-friendly activity.

But the bottom line is always about the money. Team owners are happy with the results of the tests, as the app offers them yet another stream of revenue for the club. And you can bet that creative fans will find a way to tip their “visitors” with some well-traveled dollar bills.

 

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