Ladies, Obama’s Just Not That Into You: Women’s soaring unemployment

On Airforce One, President Obama laughs on yet another taxpayer funded jaunt - Obama laughs on yet another taxpayer funded jaunt -
On Airforce One, President Obama laughs on yet another taxpayer funded jaunt -

LOS ANGELES, February 17, 2014 – As we find ourselves emerging from this Valentine’s Day weekend – surrounded by conversation hearts and flowers – it’s time for a real conversation about the President and how he has treated women during his time in office. 

No, I’m not talking about the manner in which former President Bill Clinton treated women during his time in the Oval Office.  I’ll leave discussion to Senator Rand Paul.

I’m referring to the absolute, abject, degrading “War on Women” this President has waged since he took office five years ago – all the while courting women for re-election votes, sweet-talking women just to get us to slip into the polling booth with him.

With such an evident contradiction between Barack Obama’s campaign promises vs. the bleak results he has delivered for women, there are certain conclusions to which one can come: a) he’s lying to you or b) as the saying goes, he’s just not that into you – and frankly, maybe he never was.

Oh sure, it’s easy to get caught up when the heart, or your uterus, is involved – as Democrats so often wish were the case. But I can tell you as a campaign strategist that no matter what tricks the heart may play on us, the numbers never lie.

While women’s unemployment has recently improved (just in the last few months, by the way) Obama has been a colossal let-down to women going on five straight years now. For example, women suffered 92% of all job losses that occurred during the first term of the Obama Administration.  More than 780,000 additional women became unemployed under President Barack Obama, according to the Bureau of Labor Statistics. That’s nearly one million women. Where was the high-heeled, million-woman march? I didn’t see it. In fact, unemployment solely among women was up last year a whopping 15.5% since the first day the President took office.

Surprisingly, among unemployed women, the hardest hit have been young women and single women. This is the very market which is the Democrats’ claim to fame – the elusive, Sandra Fluke, HBO “Girls”-watching, twenty-and-thirty-something, young, female, professional demographic with which Republicans continue to struggle.

While unemployment figures for all of these women are dismal, there’s an even more devastating picture emerging: that of President Obama’s record on the number of women he has put into poverty. President Obama recently smashed a 50-year record on poverty, illustrating that poverty hasn’t been this bad since President Lyndon B. Johnson (another Democrat) held office a half-century ago. The National  Women’s Law Center reports that 17 million women are now in poverty – that’s 800,000 more women than the day President Obama took office. Again, nearly one million more women.

It gets worse, still. Among poverty figures, women have been hit hardest in every single category across the board. There has been a 14% increase in the number of single mothers living in poverty under Barack Obama – a man who grew up with a single mother and during his campaign stops claimed he knew firsthand the struggles they faced. In the blue state of California, 1 in 4 children are now living in poverty. And in the U.S. the poverty rate is growing fastest for Hispanic women, the growing demographic of voters which Democrats purport to care so much about.

Yet as women, we are ever the ones to give people the benefit of the doubt, and some still suggest that President Obama inherited a mess in 2008. Surely this could be Bush’s fault, right?


According to a Pew study, a full two years after President Bush left office – from 2009 to 2011 – under the firm grip of the Obama Administration women were the “only group for whom employment growth lagged behind population growth.” As Bill Clinton famously once said, 18 months into an Administration you own the economy. You own it.

So, where does this leave women today?

Women are smart. We have a sixth sense about us. That’s what makes us great mothers and protectors. Typically we know when we are getting played; alright, perhaps not in the beginning but eventually. In the case of Barack Obama, his slip is (finally) beginning to show. The day he took office, Obama’s approval rating among women was an impressive 70%.  Today, it has slipped below 49%. And this, ladies, gives us an entree’ into a real conversation about what Democrats have done for us lately.

The elections in which I have played a role over the last decade prove that we CAN win the women’s vote, the minority vote and even the Democrat vote – but we can only do so when we connect with voters on the ISSUES.  We can’t do it along party lines alone. It must be issues-based; I believe it’s our only shot at winning.  Cases in point: In California, for eight consecutive elections we conservatives won Democrat and Independent votes on specific ballot measures by talking directly with voters about the issue of taxes and what it means to their everyday lives. During the Colorado Recalls, more Democrats and Independents combined signed petitions than Republicans in order to recall gun-grabbing politicians because we spoke to them on the issues of freedom and the Second Amendment. And in the landmark Prop. 8 campaign, we won over African American voters and Hispanic voters by talking to them about their communities, their churches and the issue of religious liberty. All of those campaigns were issues-based. All were ultimately victorious at the ballot box.

With that in mind, I urge my sisters everywhere to start the conversation and connect with other women on the issues in preparation for the next major election: the 2014 mid-terms. In addition to talking with friends about high female unemployment which this President has inflicted upon us, we ought to be talking about the number one issue right now among women voters: health care. The failure of Obama’s namesake healthcare plan and his failed promises to women give us a tremendous opportunity we’ve not had before to highlight the failures of this administration and Democrat policies in general.

As for women’s 30-year relationship with the Democrat Party, I believe experts are right when they say you get precisely the relationships in life that you tolerate. Ladies, it’s time to stop giving Democrats the permission every four years to whisper sweet nothings into our ear, because “nothing” is precisely what this Administration has done for us.

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Jennifer Kerns
Jennifer Kerns is a writer/journalist and a GOP Media Strategist in the Western States region. She has served as Spokeswoman for the first-ever Colorado Recall elections, defeating the Democratic National Committee and New York mayor Michael Bloomberg’s Mayors against Illegal Guns (MAIG) PAC in a battleground state. She previously served as Spokeswoman for the California Republican Party, a political appointee of Governor Arnold Schwarzenegger, and the Spokeswoman for the historic Prop. 8 campaign. An aggressive communicator, she strongly advocates that conservatives work proactively with the Media, and she is the only Republican Press Secretary to have ever won 52 unanimous newspaper endorsements for her candidates including liberal publications such as The San Francisco Chronicle, The Los Angeles Times, and the Spanish-language La Opinion.