WASHINGTON: Colin Kaepernick has two things that have brought him to the kneeling position: poor quarterbacking skills and a bad barber. Now he has knelt before the demi-god Nike and kneeling has become heeling. But what has he gained?
Now that Colin Kaepernick is no longer able to earn a “living” as a professional football player he has sought to make a living as a professional facial-image for a product—namely Nike.
Nike the check-mark icon that sells shoes, etc. to anyone who has a buck whose motto is (was) “Just do it.”
Social message or marketing?
His face and name are designed, of course, to sell products and are presumably a marketing tool directed at capturing the largest possible audience. So, Nike just “did it.” They hired a third-string football player to sell the most important stuff in the world: fun and games paraphernalia.
And this is the guy who refuses to stand for The Star-Spangled Banner.
Certainly, he has a right to do so, or not do so. I probably wouldn’t stand either if I was told that I must do it by law. A decent comparison would be my standing if Hillary Clinton walked into the room.
I would stand. I would stand for Ms Clinton or my wife or mother as a courtesy because, as a matter of fact my mother taught me it was polite.
However, I would nail my behind to the chair before I rose if I was ordered to do it. So, Kaepernick and the rest of his strutting self-important minions have the right not to stand, and if they are of the sort of ilk I suppose they are, let them kneel or sit or whatever stance they dream up.
It’s always about the paycheck
The problem, I suspect is that Kaepernick’s original version (pre-Nike ad) was not a matter of principle but of a method to seduce the NFL (and its minions) into finding him a paycheck before being let go. Life, whereby he might have to get a job, might have become a bit scary.
Heel to the dollar, not kneel to black politics.
Now fast forward past the multiple kneeling episodes into the world of commerce.
Today he has a big million-dollar paycheck, and we presume he is happy. Well, we’ll see. After all, a job where he had to fall in line behind a foreman, or sell a product customer-at-a-time, or hop on a tractor in hundred-degree weather and plow a field, or drive a load of freight long-haul might leave his life incomplete.
Clinton to Kaepernick
But Kaepernick might consider the Hillary Clinton. When she and Bill Clinton left the White House they were broke and heavily in debt as a result of Bill’s legal bills. Both were in their early fifties.
Today a mere twenty years later they are multi-millionaires. However, at each and every appearance, they both seem unhappy. The countenance of someone who needs more, and more. They can’t find happiness because they can’t find enough money. Maybe they never looked in the right place.
Maybe they should have thought to kneel to God instead of heeling to the almighty dollar.
So, Nike, I don’t think I’ll “do it’ with you guys. Anyway, I still have my old Keds.