WASHINGTON, February 11, 2014 — Oh Canada…
The Molson Brewery, the Canadian side of the Molson-Coors Canadian Co., has started a marketing campaign which is leaving citizens of all other countries wishing to be Canadian.
Molson Canadian recently placed fully stocked refrigerators in public places across various European cities.
To the frustration of thirst European’s, the “Beer Fridges” can only be opened by scanning a Canadian passport.
The drama of Europeans calling out for anyone who is Canadian is played out on commercials and youtube videos.
The free beer’s most recent location is the Athlete’s Village at the Sochi Olympics and just like in the commercials, athletes from other countries are wondering if any passport will work. The answer by the way, is no, it has to be Canadian.
It has been reported that Coca Cola has provided the U.S. athletes with a special keychain that they can use to get a free soda or PowerAde, but Canada cannot be beat at this one.
Sliding a Canadian passport opens the refrigerator and provides them all the beer that they can drink.
There is little research on how alcohol may affect athletic performance and recovery.
While there are some health benefits that may be associated with moderate alcohol consumption, there are other factors related to alcohol that athletes should keep in mind the next time they reach for a cold one, although athletes at the Olympic level certainly are aware of what is best for their bodies and are not going to do anything to risk their performance.
Canada was the host nation of the previous winter Olympics in 2010 in Vancouver. During the Vancouver games, the Canadian team led the gold medal count and came in third in the overall medal tally.
The Canadians have come to Sochi hoping to match their success from four years ago.
Currently the Canadian team is in a three way tie for first place along with Norway and the Netherlands in the medal count with each team having seven.
It has been said that the most important things to any Canadian is hockey, beer and being polite. If true, the Canadian athletes must be happy in Sochi.
As citizens of a country which pride themselves as being friendly and polite, it would not be a surprise if when a Canadian opens the free beer fridge, that everyone gets a drink.