Toyota: Being fueled by bullsh*t!


SEATTLE, April 22, 2015 — They say that there’s something stinky about the notion of hydrogen-powered automobiles, so Toyota’s latest video looks to shed some like on the “bullsh*t.” It hired award-winning documentary filmmaker Morgan Spurlock to highlight why calling hydrogen fuel cell vehicles “bullsh*t” isn’t fair to the technology or based in facts.


This first video of an online series called “Fueled by Everything” is positioned to help educate both consumers and those in the auto trade business on how hydrogen is a great renewable resource.  In this three-minute video, Spurlock pairs a dairy farmer with a mechanical engineer who takes the left-over manure piles from the cows and extracts the hydrogen out of it.

“This project gave us the opportunity to dive into a world that most people don’t understand but has the potential to change our world,” said Spurlock.  “Witnessing manure, something most of us view as being pretty disposable, being transformed into hydrogen fuel to power a car was pretty remarkable.  I think this short film is pretty compelling evidence of what could be possible in the years ahead.”

The great thing about hydrogen is that it can be extracted from many renewable sources: solar, wind, biogas and landfills. Cars that use hydrogen emit only water vapor from the tailpipes.


“We’re putting hydrogen in the spotlight for its exciting potential as a renewable fuel source,” said Bob Carter, senior vice president, automotive operations, Toyota Motor Sales, U.S.A., Inc. “This is the beginning of the road for hydrogen, but we see the potential and we’re making a long-term investment in the future.”

In the video we see a pre-production model of the Toyota Mirai, a mid-sized hydrogen sedan with a range of up to 300 miles. It will go on sale later this year in California. A typical fuel-up time is only about five minutes, far quicker than recharging electric vehicles.

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