Rolls Royce goes topless with Dawn
SEATTLE, Sept. 8, 2015 — For many drivers, the concept of driving in a topless car has a strong allure to it. Founded in 1902, Rolls Royce, a staple brand in the luxury market, is one of the oldest auto-makers.
For over 100 years, these hand-built cars have been thought of as a benchmark in automotive luxury.
Selling 4,000 autos in 2014, the car company seeks to increase its position in the luxury auto market by filling a desire of would-be buyers by offering them a convertible option: Dawn.
According to Rolls Royce CEO Torsten Muller-Oetvoes:
Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots. Quite simply, it is the sexiest Rolls-Royce ever built.
Some have accused Dawn of simply being a drophead version of the Wraith; however, Rolls Royce tells us that at least 80 percent of Dawn’s body parts were newly created for this project as well as for future cars it may produce.
This new four-seater “rag-top” houses a potent 6.3-liter, 48-valve, direct injected V12 engine rated at 563 horsepower and 575 lb-ft. of torque. It’s enough to get all 5,644 pounds up to 62 miles per hour in 4.9-seconds.
Premium unleaded is required, but then you’re not likely to sweat that extra cost if you’re rolling the dough out for a Rolls Royce in the first place.
Dawn borrows the same GPS transmission technology we find in the Wraith. It communicates with satellites to “see” the road ahead well before the driver does. This allows the car to “figure out” the best-possible gearing in anticipation for what’s to come.
Sounds like sweet technology. We’d like to test it ourselves.
There is no spare tire; instead, Rolls opted for run-flat tires which it claims will let drivers go up to 100 miles at speeds up to 50 miles per hour. While that’s a neat bullet-point item, you may find it hard to find a replacement tire for it if you’re on a long trip and you get a flat in a rural area.
For those looking for some extra bling – as if driving a Rolls isn’t bling enough – you can opt for the 21-inch, 10-spoke rims.
Of course no six-figure luxury car would be complete without an appropriately insane audio system. This is where Rolls Royce turned to the folks at Bespoke Audio. They co-developed a custom, 16-speaker audio system that automatically keeps things sounding great, whether or not the top is down.
At a base price of $300,000, Dawn isn’t for everyone but looks to offer the most luxurious driving experience one can muster in a convertible.