On Gearheads, Host Greg Sanchez welcomes Simon Sproule, is the Director of Global Marketing Communications for Aston Martin Lagonda . Sproule is responsible for the design and implementation of global marketing and corporate communications strategies, brand communications, motor shows, sponsorship, corporate social responsibility and internal communications for Aston Martin Lagonda worldwide.
Prior to Aston Martin Lagonda served in senior executive positions for Tesla Motors in Palo Alto, CA and for Nissan Motor Company based at Nissan’s global HQ in Japan. He first joined Nissan in their North America operations in June 2003 from Aston Martin, Jaguar, Land Rover North America, where he served as their chief communications officer in North America. Between 2009 and 2011, Sproule served as head of Global Communications for the Renault-Nissan Alliance, based in Paris.
With more than 22 years of auto industry experience, his first position was with Ford Motor Company in the UK. In 1998, Sproule was moved to Ford’s global operations in Dearborn, Michigan followed by an appointment in 2000 leading communications in North America for Jaguar first, then adding Aston Martin and Land Rover to his responsibilities in 2001.
In 2000, Sproule was named as a Young Achiever of the Year by the Automotive Hall of Fame in Detroit, MI. He has been named several times to the PR Week Top 40 Power List, to the Holmes Report 100 Influentials in Communications and in 2013 was given an ‘All Star Award’ for Public Relations by Automotive News.
On Gearheads, first airing Friday at 5:00pm then available On Demand, Simon Sproule promises to reveal news upcoming from the global luxury automotive leader Aston Martin.
(Note: Today’s show will be live at 12:00 noon EST. Then available On Demand)
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