WASHINGTON: Does your website not enjoy enough visibility? Do you not find enough visitors every time you run an analysis? Is your site’s conversion rate discontinued and unpredictable? All of these factors indicate a thorough lack of search engine optimization (SEO) on the part of a business website or e-commerce site. You may want to go back to your last year’s calendar and point out a day when you met with your SEO team to optimize your site.
Maybe your e-commerce site or website enjoyed high visibility immediately after that period, but what about now? SEO is a constantly evolving need. Your strategy needs to morph with time to suit the needs of every leading search engine algorithm.
Do not get us wrong. The fundamentals of SEO have remained the same for years. The fine prints have changed drastically over the last few years, and it is your responsibility as a website manager/owner to ensure that your website SEO stays in tune with the latest demands of search engines.
SEO is not a myth, a scheme or a trick
Search engine optimization is very real, although you may want to believe it’s unnecessary and gimmicky because of the way some people have introduced it to you. White Hat SEO is a necessity for all websites, irrespective of their target audience, products and services.
It is the only legit way to increase visibility and boost conversion rates. Providing the most wanted features and services of a website to the users boost organic traffic and sales. SEO is real and indispensable for modern marketing strategies.
Google penalties are like speeding tickets.
That is what most people believe due to the way some SEO experts speak about Google penalties. In reality, the larger percentage of the penalties is a result of manual actions. They are NOT as common as speeding tickets, and they are results of deleterious actions on the part of marketers and webmasters.
Google only dishes out penalties in response to black hat marketing practices like link farming, keyword stuffing, plagiarized content and duplicate content on multiple URLs. So, unless you have some contribution to the black hat techniques, you have nothing to worry about.
Keywords are the only ranking factor.
Keywords are one of the 200 factors that contribute to Google Rankings. Therefore, diverting all your resources towards keyword research and strategies is not a very smart move. For example – if you want to optimize your Atlanta business for a local user community, you cannot just focus on “Atlanta” or your business name to build content.
A successful Atlanta SEO strategy will need outbound links, inbound links, meta descriptions, title tags, SEO titles, URL structures and several other factors. If you have a successful keyword strategy, then you have finally scratched the surface. Online marketing, social media marketing, and SEO are all linked to the same thread. Therefore, there are hundreds of key performance indicators that determine the present and the future of your website. Your keyword research one of the several factors that determine your website performance.
SEO is all technical
Technical SEO is a part of the larger domain of SEO. Search engine optimization is not as difficult as most people assume it to be. Too many amateur webmasters, editing the robots.txt file or changing canonical URLs can be daunting. These are tasks that are not complex, but they are essential for optimization of websites. Search engine optimization skills are easy to learn and execute. You do not need to learn extensive codes or marketing analysis to monitor your site optimization levels. Most importantly, several expert blogs and guides cover the extensive details about the search engine optimization process.
Good SEO is done once!
That is the biggest faux pas you can make during website maintenance and management. Search engine optimization needs change with changing times. As Google introduces new algorithm changes, the dimensions of optimization also change accordingly. Therefore, you cannot think of SEO as a one-time need. You may have invested in it a couple of months back, and your team of experts may have certified your site as optimized too, but what about now? Is your website ready for the new stream of users with their new search trends? Are you visible enough to enjoy a higher conversion rate right now?
Your website needs SEO audits from time to time. This will help you comprehend your site’s level of compatibility with the latest search trends, keyword trends, search engine updates and design trends. Running SEO Audits is easier than you’d like to believe. Several seasoned webmasters often use reliable auditing tools to complete their site analysis. So, don’t wait any longer. Go ahead and get your SEO strategy in place right now.
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Sujain Thomas is an SEO expert from a leading Atlanta SEO company. Her work has shaped hyper-local search optimization for several leading local businesses in the last couple of months.