World Cup Soccer scores for broadcasters and social media

Source: SAP
Source: SAP

WASHINGTON, June 30, 2014 – Mexico may have lost to the Netherlands, but for Univision, the game was a major success. 10.4 million viewers watched the Spanish language network’s broadcast of the match, making Sunday’s game the most watched soccer game ever on Univision or any other US-based Spanish language broadcaster.

Univsion also had a stronger viewership than ESPN’s broadcast of the Mexico vs. Netherlands matchup, eclipsing viewership by more than 57% in total viewership and 68% more in the adult, ages 18-49 demographic.

Adding to the broadcasters first, it is also the most watched telecast ever on any US-based Spanish language broadcaster. The December 3, 2007 broadcast of the telenova Destilando Amor on Univision has previously held the record with 9 million viewers.

In the US, record US TV watchers are being taken as indication of soccer’s popularity growth in the US.

Nielsen Company rating said that the US v. Portugal game was seen by a total of 24.7 million viewers, including those on Univision, with another 490,000 watchers streaming coverage to mobile devices.

The US team is finding new fans in persons with Latin-American roots claiming the United States has become their second-favorite team, said Juan Carlos Ramirez, president of Univision Sports.

Both ESPN and Univsion have sought ways to increase World Cup viewership with ESPN telecasting qualifying games for the tournament and Univision creating its own 24-hour sports network where soccer is the major topic of conversation.

From fast paced games to the Brazuca, the official 2014 FIFA World Cup match ball, the players have done their part with plenty of well-played games and higher scores.

Facebook is reporting that the World Cup is the most popular event ever. Their reports are that 220 million people have created over 1 billions posts, likes and comments have been made around the World Cup tournament.

Social media analysis by SAP Social Media Analytics by NetBase show Brazil as the most talked about team.  Most talked about players?  Portugal’s Cristiano Ronaldo and Wayne Rooney of England.

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