WASHINGTON, January 21, 2014– When ABC Family’s smash hit “Pretty Little Liars” aired its fourth season premiere on January 7, it set a new record for the most tweeted premiere in television history. Not only is it ABC Family’s most popular show, “Pretty Little Liars” is the number one TV show on Tuesday night for women aged 12 to 34.
According to Nielsen ratings, more than 3 million viewers tuned in to the premiere, and the episode was mentioned in more than 1.3 million tweets. The series now accounts for the Top 5 most-tweeted TV series telecasts on record, with 8 episodes amassing over 1 million tweets.
“Pretty Little Liars” has developed one of the strongest social strategies in the entertainment industry, producing tens of millions of tweets and increasing its Twitter presence to nearly 2 million followers since 2010.
Since millions of young women include technology in almost every facet of their daily lives, developing a strong social network presence is definitely a great strategy for creating an audience for “Pretty Little Liars.”
The attraction the show has for young women isn’t the result of a particularly original idea. “Pretty Little Liars” depends on the trials and tribulations of navigating life as a teenager, an ordeal that everyone has endured, whether it was 100 years ago or yesterday.
By adding the present day threat of how technology can be used to destroy us into the storyline, the result is a show that tackles the many complexities that face young women coming of age in today’s ever changing world.
“Pretty Little Liars” does this by addressing the usual issues that challenge the younger generation like sex and drugs, but it portrays them in a way that’s suitable viewing for teens. Since so many shows revel in depicting teen characters who embrace self destructive behavior, “Pretty Little Liars” is a welcome break, and worthy of all the attention it is receiving, and more.
“Pretty Little Liars” airs tonight at 8 p.m. on ABC Family.
For those of us uninterested in the daily lives of teenagers, part two of “Klondike” continues tonight on Discovery Channel. Last night’s episode focused on the challenge of just reaching the Yukon gold fields, and the lawlessness that awaited each gold seeker when they finally reached their destination.
Just like any mini-series, “Klondike” spent the first installment slowly developing the key characters. But as history tells us, the gold fever that challenges the morality of even the most decent of people almost guarantees we will see a lot more murder, mayhem and betrayal in tonight’s episode.
The creative powers behind “Klondike” have the unique advantage of accurately portraying the less than admirable aspects of humanity without having to rely on fiction to make their story compelling and believable.
The obsessive desire for riches documented in every gold rush in history does that all by itself.
“Klondike” continues tonight at 9 p.m. on Discovery Channel.