Trivago Guy Finale: Be Trivago Guy’s wardrobe consultant

Trivago Guy announces contest.
Here's your big chance to improve Trivago Guy's ongoing wardrobe malfunction. Details to follow.

WASHINGTON, August 23, 2014 – Now that we’ve explored the Trivago Man/Trivago Guy phenomenon and taken a look into the business behind the pitchman—and the pitchman himself—let’s get up to date. And up to date involves an arguably hilarious new direction for this advertising phenomenon.

As you’ll recall, the bulk of the flap surrounding the Trivago Guy, aka American expatriate actor/musician Tim Williams has centered on his amazingly sloppy look. For a guy selling a travel site on cable TV, most viewers think that Williams’ character, the Trivago Guy is an epic mess from both a wardrobe standpoint and a 5 o’clock, overly tousled hair standpoint.

READ ALSO: Trivago Man Saga Part I: What’s up with this dude?

It’s gotten to the point where Trivago Guy parodies are popping up all over the net. It hasn’t quite reached the level of “The Most Famous Man in the World” parodies just yet. But it’s out there in force.

Here’s a pretty good one from Pacific Content:

The ongoing Trivago Guy controversy not only rages in the U.S. It’s spilled over to Canada as well, leading at least one news outlet there, Toronto-based CTV News, decided to interview Williams about the Trivago Guy phenomenon, at least insofar as Canada and the U.S. are concerned.

According to CTV News, Tim Williams is aware of what’s going on across the pond. But it doesn’t bother him in the least:

I love it. Are you kidding me? Whether it’s good or bad flack, it’s all good to me,” Williams told CTV News Channel Wednesday in a telephone interview from New York.


“It’s flattering that people are taking the time out to write about it.

In other interviews, Williams has noted, not surprisingly, that his Trivago outfit and appearance reflect current male casual clothing trends in Europe. That’s not surprising, since both he and Trivago are based in Germany and not the U.S.

But here’s something we’ve learned, a bit belatedly as it turns out.

Having a thick skin and a good sense of humor may not be the only reason the Trivago Guy controversy doesn’t bother the man who plays him on TV. In a breaking news item we only discovered on Friday, it looks like Trivago Guy is about to get a makeover. And TV viewers are going to have a big say about what he’s going to be wearing in the next batch of Trivago commercials.

READ ALSO: Trivago Man or Trivago Guy? Rumpled pitchman helps website gain following

Trivago is holding a snap contest, inviting viewers to submit their fashion concepts for “making over” the Trivago Guy before his upcoming new commercials hit the ad studios.

All Trivago Guy fans have to do is put their concept together and upload it to Facebook or Instagram. Twitter is fine, too, but you have to use the hashtag #trivagoGuy.

The bad news, if you didn’t already know about the contest: Entries are only being accepted until Aug. 24, which doesn’t give you creative types much time at this point.

But for those of us who aren’t adept at drawing programs or PhotoShop, on or about Aug. 28, Trivago will post what the company regards as the top six makeover designs to its Facebook pages and invite fans and critics alike to vote for their favorite design.

The winning designer will have the pleasure of seeing his or her fashion statement adorning Tim Williams’ Trivago Guy in those upcoming commercials. But as many other TV pitchmen are wont to saw, “But wait! There’s more!”

That’s because the winning designer will also win a five-day all expenses paid round trip to exciting Berlin. The winner will also get a special backstage pass to the set where the next batch of commercials will taped or filmed. (Or whatever medium they’re choosing to use in this increasingly digital age.)

CTV has bad news for our northern neighbors, though. This contest is only for the Yanks. Sorry, dudes and dudettes. Trivago’s decision, not ours.

Here’s a recent video of the Trivago Guy himself updating reporters on his current activities as well as announcing the makeover contest.

Specifically, here are the abridged official rules for entering the Trivago Guy makeover contest:

  • Go to your closet or favorite clothes or department store and pick out an outfit you think he should wear.
  • Model the clothes in a selfie or take a picture of the full ensemble or outfit on the clothing rack.
  • Post your picture to the Facebook contest page or directly to Twitter or Instagram with the
hashtag #trivagoGuy by August 24. [Presumably by midnight, whatever time zone you’re in. –ed.]

On Thursday August 28, 2014 or thereabouts, U.S. Trivago fans will get the opportunity to start voting for one of six semi-final Trivago Man makeovers. Jury members are currently undisclosed, but we’re assured that Tim Williams, the Trivago Guy himself, will be on that panel.

The winner will be awarded that 5-day roundtip package to Berlin which is, BTW, one heck of a great tourist destination, particularly for the young and young at heart. And again, our winner will get a pass to visit the commercial set to witness the filming or taping of the updated, fashion-forward Trivago Guy—garbed in that winning design.

Contest entries are being posted even as you read this. To take a look at those “Makeover #trivagoGuy” contest entries, click right HERE. You can dig out the official contest rules HERE.

Now you know all there is to know about the Trivago Guy. Feel better now?

(This article was the last in a series of three.)

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Terry Ponick
Biographical Note: Dateline Award-winning music and theater critic for The Connection Newspapers and the Reston-Fairfax Times, Terry was the music critic for the Washington Times print edition (1994-2010) and online Communities (2010-2014). Since 2014, he has been the Business and Entertainment Editor for Communities Digital News (CDN). A former stockbroker and a writer and editor with many interests, he served as editor under contract from the White House Office of Science and Technology Policy (OSTP) and continues to write on science and business topics. He is a graduate of Georgetown University (BA, MA) and the University of South Carolina where he was awarded a Ph.D. in English and American Literature and co-founded one of the earliest Writing Labs in the country. Twitter: @terryp17