Sochi: Canadian Diversity group launches ‘Games have always been a little bit gay’ ad

Canadian Institute of Diversity and Inclusion
Canadian Institute of Diversity and Inclusion

WASHINGTON, February 5, 2014 – The Canadian Institute of Diversity and Inclusion has launched a humorous ad featuring everyone’s favorite winter sport, the luge, in response to Russian President Putin’s anti-gay position.

Creativity Online writes:

“The Russian ban on “gay propaganda” has gotten plenty of criticism recently, ahead of the Winter Olympics, which will be held in Sochi this year.

The Canadian Institute of Diversity and Inclusion gets in on the act, with this hilarious ad showing the Olympic sport of luge — and how it’s always been, just like the Winter Olympics themselves, just a little bit “gay.” Rethink is the agency.

In previous agency efforts against the ban, Mother London sent a set of five Russian nesting dolls painted as gay British icons — Elton John, Stephen Fry, George Michael, Graham Norton and Tom Daly — to the Kremlin and the Russian Embassy in London in lieu of a Christmas card this year.”


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