WASHINGTON, December 19, 2015—In what could be something of a political coup as we approach election year 2016, the Ted Cruz campaign is ready to air its latest TV pitch, a Christmas gift parody commercial featuring the entire Cruz family in a warm holiday setting. Set to air on Saturday Night Live (SNL), it’s a humdinger, and its YouTube version could very well go viral.
Done up in classic SNL style, the Senator will be reading to his family from a seemingly familiar batch of children’s Christmas classics. But a quick glance at each volume along with its cleverly twisted rhymes—delivered deadpan by Cruz—will soon let you know there is nothing to fear. You’ll laugh when you see it in spite of yourself.
This surprisingly good-natured spot is spot-on, pushing lightly but firmly on all the right political buttons: the glowing, picture-perfect political family; the invitingly warm Christmas living room setting; those treasured Christmas books remembered so fondly by now grown-up kids decades later (likely forgetting they’d hated the annual family book-reading tradition at the time).
But amidst these familiar warm fuzzies are fleeting but clever jabs at the Democrat opposition, disarmingly delivered almost as an afterthought. It’s the best political bit we’ve watched in quite awhile and, we suspect, it will sell well in family-centric Iowa as they remember this holiday spoof during caucus time.
The only mystery here is how the Cruz campaign got rabidly anti-Republican NBC to run this spot.
Judge for yourself: