WASHINGTON, June 9, 2015 – In this world, something old is often new again. That seems to be the case with Ethical Music Entertainment (EME), the new recording label launched recently by company CEO Carvin Haggins. Speaking with Haggins, one soon learns that the mission of EME is grounded in a paradigm-changing concept called “ethical music.”
According to the company’s web site, the music industry is changing. “Some see it as a rebellion,” he said. His company sees it “as an opportunity for ethical music,” which he regards as an entirely new musical genre showcasing the best and most diverse talent, distinguished by its ageless and real sound.”
EME specializes in conceptualizing, recording and publishing original music and videos as well as compiling and distributing quality records. The result: a progressive independent entertainment company that employs cutting-edge marketing and production strategies based on uncompromising principles.
Haggins was recently in the nation’s capital to appear on a discussion panel at “A Republican Salute to Black Music Month: Celebrating the Past, Present, and Future,” a June 1 event held at DC’s exclusive University Club, located on 16th Street NW.
The panel also included legendary R&B artist and Rock and Roll Hall of Famer Sam Moore and his activist wife Joyce; Marlon Jackson, one of the original members of the Jackson 5; and – no surprise – BriaMarie, one of Haggins’ and EME’s emerging young artists, who just received a degree in music management, graduating magna cum laude from Temple University in Philadelphia where EME is based.
Originally from the DC Metro area and hailing from Columbia, Maryland BriaMarie’s has just completed her first major album, “Freshman.” It was introduced to the public at a listening party held at the University Club last Monday evening June 1, following the earlier panel discussion. “Freshman” was released to the public by EME the next day, and is currently available via iTunes.
Not only is BriaMarie a fresh new musical voice. Her background and personal philosophy seem to be a perfect mesh with her new record label, which, according to Haggins, promotes principles of love, respect and morality.
“My career didn’t take off until I dedicated my life to God, … until I got saved. My Christian values are what got me here today” said the polished young vocalist.
Her social consciousness platform is aligned with anti-bullying campaigns nationwide. That passion stems from of her experiences as a high school cheerleader who experienced extreme bullying at school in spite of believing she was part of the cool crowd of attractive athletes.
Today, she noted, “I’m focused on providing a platform for anti-bullying programs in schools through my ‘Love Over October’ campaign, which I have introduced into area schools to address cyber bullying and introduce a positive message for teenagers,” she said.
In an interesting side note to the panel discussion, BriaMarie mentioned in passing the controversy surrounding groundbreaking Philadelphia International Music’s Philadelphia headquarters building. After a long battle to save it, it is being torn down.
Launched in 1971 by the writer-and producer team of Kenneth Gamble and Leon Huff, International Music was famous for showcasing the Philadelphia soul music genre also known as “Philly Soul.”
But, after a successful 40 year run, the company came to an abrupt end in 2010 when their Broad and Spruce streets in downtown Philadelphia was severely damaged by fire. In April of 2015 developers began demolition of the old site to clear the land for an international four star hotel.
Inspired by the older company, EME hopes to emulate its contribution by becoming the next legacy record company.