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Brace yourself for the Game of Thrones promotions war

Written By | Mar 26, 2019

If you survived the Red Wedding, the American Red Cross knows you don’t have problems with seeing blood. Photo: Ignacio Linares/SXSW-HBO

SAN DIEGO, Calif., March 26, 2019 – HBO doesn’t need to spend a dime on promotion for the upcoming eighth and final season of “Game of Thrones,” its record-breaking, award-winning series. A single tweet with the show’s logo and an April 14, 2019 date confirming the season debut would have done the job nicely, with fans eagerly flying their Westeros house banners and arguing over every leaked photo, video, haircut, and costume change.

What ambitious brand wouldn’t want in on this publicity tsunami? Get ready for some crazy attempts to link unrelated companies to GOT’s final season starting April 14.

Athletic shoes inspired by Game of Thrones characters? Sure, why not. Courtesy Adidas

It started with the GOT themed Super Bowl commercial for Bud Light. At least it laid claim to some authenticity. It was directed by Game of Throne’s director David Nutter and had the blessing of the showrunners. So is the Bud Light Bud Knight going to show up in George R.R. Martin’s next book?

Fashion designer John Varvatos announced a ‘Game of Thrones’ themed capsule collection. Feel free to coordinate with the Game of Thrones x adidas Ultra Boost Collection shoes, inspired by six characters on the show, which debuted on Friday, March 22. The icy white and blue White Walkers can be yours for $180.

HBO’s online shop is selling collectible lapel pins. Eight are currently available. Two will be released every Monday in April starting on April 1. There will eventually be 18 of them.

No, you aren’t dreaming: Game of Thrones Oreos are here.


Nabisco announced its special edition ‘Game of Thrones’ themed Oreo cookies. It’s not quite as crazy as it sounds. Visual aid shown here. It’s worth a visit to the Oreo Twitter account.  Late night TV host Seth Meyers joked, “The way it works is you eat seven of them, and then you have to wait three years before you can have another.”

GOT started a global scavenger hunt last week by dropping six Iron Thrones in six locations around the world. Fans began their quest for clues with this video. (No spoilers, but photos of fans sitting in the chairs around the world have popped up on Twitter and Instagram).

Gayle Falkenthal

Gayle Falkenthal

Gayle Lynn Falkenthal, MS, APR, is President of the Falcon Valley Group, a San Diego based communications consulting firm. Falkenthal is a veteran award-winning broadcast and print journalist, editor, producer, talk host and commentator. She is an instructor at National University in San Diego, and previously taught in the School of Journalism & Media Studies at San Diego State University.