9 reasons to attend Euphoria Food, Wine, and Music Festival

One Greenville, South Carolina late September highlights is its annual Euphoria Festival, which brings together incredible food, wine, and, delightful music.

Euphoria Food, Wine and Music Festival in Greenville, SC
Euphoria Food, Wine and Music Festival in Greenville, SC

Euphoria Food wine food festivalGREENVILLE, S.C., August 7, 2016 — Greenville, South Carolina has turned into quite the travel destination, a viable alternative to pricey Charleston. One of the highlights in the Greenville area is the city’s annual festival called “Euphoria,” an event that brings together incredible food, delightful music and boozy shenanigans. All  this happens during late September, which, weather-wise, is the optimal time to be outdoors in the south.

This year’s festival runs from September 22 through 25 Here are nine reasons why you should consider coming down to this year’s festival:

Taste of the South. Friday night begins with a glorious tasting event at the beautiful Wychee Pavilion on the banks of the Reedy River. When you are done filling your belly with tasty eats available, just a few steps away is the outdoor arena for live music. Event co-founder Edwin McCain, usually sings one or two of his famous songs.

friday Euphoria event food wine music festival
Lots of action at the Tasting Tents for the Friday kickoff of Euphoria
Euphoria-festival-greenville-rose tasting
Rose Renaissance Wine Seminar

Wine Seminars. Have you always wanted to learn more about wine or a specific varietal? These seminars, taught by master sommeliers, allow you to learn from some of the most knowledgeable wine experts. Past seminars have included “Perfect Pinot” and “Rosé Renaissance.”

Chefs! Chefs are the new rock stars, right? We want a to hobnob and whatnot with them. When you go to most culinary festivals, the chef is so busy (if it is the chef manning the booth) you can’t chat. But at Euphoria, the chefs mingle with guests during their off hours at the festival, a testament to the fact that they are truly having a good time, just like the attendees.

Euphoria Jazz brunch
No one goes hungry at the Jazz Brunch

The Jazz Brunch. From 10 a.m. to 2 p.m., there are plenty of vendors serving up tasty food and, of course, musicians offering soothing jazz while you sip on your custom made Bloody Mary. There’s also a buffet with lots of breakfast favorites like eggs and bacon, so no chance anyone goes hungry.

The Sunday Supper is well worth sticking around for. It is the bittersweet culmination of a fabulous weekend sure. But it is also the opportunity to taste a one-of-a-kind collaborative dinner from chefs all across the South. You’ll be hard pressed to find such an intimate, yet magnificent feast offered by big name chefs. Past chefs have included Sean Brock and Frank Lee.

Wine Dinners. There are wine dinners and then there are wine dinners. Euphoria selects only the best restaurants to offer these coveted wine dinners. A guest chef prepares a special menu to compliment the wines. Tipsy? No need to worry about transportation as all the restaurants are close to host hotels. If you want to attend, hurry and check the link below for tickets, as the dinners often sell out well in advance of the festival.

Spend some time at the Cooking Demonstrations. This Euphoria Greenville event is full of chefs and culinary stars sharing insights through seminars and culinary demonstrations complemented with live musical performances.

Euphoria Greenville
Drinks and unique dishes at every Euphoria event

Nature. The gorgeous Reedy River is a peaceful setting in downtown Greenville, and just a short stroll from the food festival action, so take full advantage. Tip: If you keep a watchful eye and move fast, you can snag one of the swings in the area when they free up to enjoy a leisurely respite during the festival. I highly recommend it!

Greenville reedy Waterfalls
Relax at the Reedy River in Greenville during Euphoria

What’s new and trendy. Beside the fact that event prices are reasonable and there aren’t ridiculously long lines at Euphoria as there are at other food festivals, another reason to attend is the organizers’ penchant for innovation. They don’t just rest on their laurels. They introduce new events each year like the Pitmaster’s Sunday Brunch or Traffic Jam (food trucks).

Food trucks at Euphoria
Traffic Jam (Food Truck Event at Euphoria)

For tickets and information on attending this year’s Euphoria festival in Greenville, click this link for the festival website.

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