WASHINGTON. Despite the headline-grabbing mutually assured destruction war between President Trump and Democrat House Speaker Nancy Pelosi, another story continues to grab headlines, memes, videos and comments. We’re talking about the toxic feminism that clearly lies behind Gillette’s absurd and ill-advised “toxic masculinity” ad. That’s loosely tied to the Procter & Gamble brand’s (once?) popular line of razors and razor blades.
The Gillette ad continues to stir up a hornets’ nest-worth of vitriol. That’s because it goes where no corporate ad for a major product should go. Mainly, it effectively attacks and demeans at least 50 percent of its customers. And, given that Gillette razors are primarily a product that men buy, a substantial majority of the company’s customers have been turned off by this latest useless battle to hit the top of the PC / Virtue-signaling Sweepstakes.
Virtue-signaling: A toxic epidemic spreading among American businesses
This is a serious issue. American businesses, again and again, willingly or unwillingly, continue succumb to threats from today’s Marxists and Stalinist Cultural Police. But by indulging in left-wing virtue-signaling, American companies and their CEOs damage their companies and alienate prime customers. In this, the first part of a three-part series, we take a look at toxic feminism and its influence. Specifically, we’ll explore they way Feminism 3.0 Stalinists have somehow coerced major razor blade manufacturers to debase themselves. In so doing, at least two of these companies are earning the wrath of their most loyal customers in the process.
Before we continue our journey down Rant Parkway, why don’t we first take a look at the offending video. This one, via YouTube, is un-altered as best as we can determine.
“Bullying. Harassment. Is this the best a man can get? It’s only by challenging ourselves to do more, that we can get closer to our best. To say the right thing, to act the right way. We are taking action at http://www.thebestmencanbe.org. Join us.”
Are they kidding? Most guys are insulted by this PC dreck. None of us are going to join. Or, at least, no real men are going to join. They have no use for the thinly concealed Marxism of today’s toxic feminism.
Comments on the Gillette video go massively negative
How do we know this? We sampled just a few of the constant stream of negative comments on the YouTube posting of this astonishingly insulting Gillette commercial. They were overwhelmingly negative. Worse, there’s some evidence that, at least early on, Gillette removed an unknown number of negative comments that had been posted earlier. So the already high ratio of hate mail may actually be much higher than listed. At least one commenter documented this anomaly.
“Wow, it’s true. The 509k “dislikes” just became 502k! Where did they go??”
The current likes / dislikes tally as of dinnertime on January 22, 2019, stands at 684,000 likes vs 1,200,000 dislikes. Given earlier ratios we’ve seen, this number, too, was likely gamed. It’s scarecely changed from the January 20 tally, even as active outrage against the commercial continues.
The real proportion of dislikes to likes is almost certainly considerably higher. But the commercial’s creators and supporters somewhere back in the Gillette / P&G mothership don’t want you to know.
Commenters on this video are not amused
Over the past few years, I’ve noticed that the comments to an article or video can be funnier, more insightful, or more outrageous than the original. When it comes to fighting back against the current onslaught of toxic feminism, this selection of comments on Gillette’s toxic video, gathered over the past weekend, are most enlightening. Here’s a representative sample.
An amusing sample of comments (unedited)
- ? Gillette the best a cisgender soy boy can get. ?
- This is why Trump won.
- My gf says woman are far more toxic then men
- As a very successful, loving, and responsible husband (married 32 years) and father of two confident young adults (male and female), i find this ad INCREDIBLY insulting. Gillette has NO BUSINESS assuming most men are bad and misogynistic. I’m not buying ANOTHER product from these self-important morons. How DARE you, Gillette…
- Deleting comments and dislikes—Gillette on full damage control now.
- gillette: sells razors to 80% male consumers; gillette marketing team: I know lets insult 80% of our customer base; head of gillete: Perfect!
- Buh bye social justice warriors at Gillette. No more products in my home from you.
- How to destroy a company’s reputation in under 2 minutes by Gillette.
- I just love being preached to about what an evil white male I am.
- Hey, Gillette, here’s something: Get woke, get broke. I’m abandoning all of my Gillette blades and switching to a non wokescold company that doesn’t pander to rising toxic feminism.
- as of time of watching, 45k cucks watched this video and bought a gift set for their wife’s boyfriend.
- Massive FAIL. Get in the bin, you virtue signalling dolts.
- Toxic masculinity??? In the USA, 43% of boys are raised by a single woman. 78% of school teachers are female. So almost half the males have 100% female influence at home and ~80% influence at school. Toxic masculinity isn’t the problem. Lack of masculinity is.
A more serious, but still negative comment on Gillette and toxic feminism (unedited)
“Gillette I don’t think you realise why this advert is such a terrible mistake. Your razors sell at a premium price point. Everyone knows this is not due to quality. You have a globally recognised brand that people are aware of before they start shaving and while it’s relatively poor value for money, people develop a kind of loyalty to shaving brands. In other words, the strength of the Gillette brand is due to the perceived relationship your customers have with the brand. These customers are the very people you are attacking with this ad. Make no mistake, people know they are paying over the odds for Gillette products, and if you destroy the brand relationship, what reason do people have to keep buying?
“Put yourself in a customer’s shoes – a guy who says “I buy Gillette, I know it’s a bit of a rip off but I’ve always used it and so did my dad and I like the adverts with Tiger Woods/Federer etc.”. When you attack this person (who deep down always knew you were ripping them off), you destroy that emotional relationship with the brand – your customer knows they have plenty of options to get better quality and/or cheaper alternatives, and now they have no reason not to. There are people who are praising you for this advert. But they are not people who buy razors. If I were you I would remove every trace of this advert, but I think you’re already too late. By the way I WAS a customer of yours. Goodbye”
Two anti-Gillette commercial comments from very different famous dudes
I’ve used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.
Let boys be damn boys.
Let men be damn men. https://t.co/Hm66OD5lA4
— Piers Morgan (@piersmorgan) January 14, 2019
— James Woods (@RealJamesWoods) January 14, 2019
The Gillette anti-commercial jam-pile continues
Gillette’s sanctimonious, anti-male commercial even roused the ire of the semi-anonymous “Tyler Durdens” of politico-financial website ZeroHedge fame. Here’s an unedited slice.
“Dear men, razor brand Gillette wants you to know that you need to shed your inherent toxic masculinity – that all men have (trust them) and have been making excuses for, and haven’t done anything about until now.
“The add, dubbed “We Believe” begins with a montage of bullying and sexism – as a pack of wild, toxically masculine white boys tear around, leaving behind a wake of misery and abuse…
“Reached for comment by the Wall Street Journal, Gillette brand director for North America Pankaj Bhalla said ‘This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own,’ adding ‘We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying “Boys Will Be Boys” is not an excuse. We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our “best” together.'”
End of Round 1
Right answer, guys. In our next article, we’ll take a look at how three other razor companies are reacting to the onslaught of toxic feminism and its allies in the #MeToo movement.
Next: How is Gillette competitor Schick dealing with Feminism 3.0’s Stalinist coercion?
— Headline image: @BenGarrison GrrrGraphics. Here’s the link.