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TMTG: New Trump social media company to go public via SPAC merger

Written By | Oct 21, 2021
Election 2020, The Deplorables Strike Back, Jim Cramer, Trump tweets, Peggy Noonan, RINO

Trump as the Destructor. Image by the author, based on screen capture of YouTube video trailer for the original “Ghostbusters.” (© 1984, Columbia Pictures. Fair use of image for satirical purposes.)

WASHINGTON – Donald Trump announced Wednesday that he is formally launching his long-awaited new media company. Among other ventures the Trump Media & Technology Group (likely listing symbol: TMTG) will go public via a SPAC merger transaction. The new company’s plans include the launch of its own social media platform, TRUTH Social. The new TRUTH Social app is already available for pre-order on Apple’s App Store.

TMTG is currently working on an agreement to go public by merging with Digital World Acquisition Corp. (NASDAQ:DWAC), an already existing Special Purpose Acquisitions Company (SPAC). Such transactions involve a merger between the two entities, with the SPAC generally adopting the new company’s name and symbol. The new company and surviving entity – in this case TMTG – effectively “goes public.” This avoids the time, cost, expense and SEC vetting procedures involved in a standard IPO.

Fighting the socialist Narrative

The new company’s mission tracks closely with what the former president has hinted at for months. He has consistently promised to create a rival to the Big Tech and Big Media monopolies that have teamed together for years to censor and exclude writers, scholars, politicians, personalities and voices – including Trump – from expressing views that stray from the now dominant socialist Narrative.

“We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American President has been silenced,” Trump said in a formal statement quoted in an Associated Press story. “This is unacceptable.”

AP: “TMTG has not set its sights low.”

“In addition to the Truth Social app, which is expected to soft-launch next month with a nationwide rollout early next year, the company says it is planning a video-on-demand service dubbed TMTG+ that will feature entertainment programming, news and podcasts.

“One slide in a TMTG presentation on its website includes a graphic of TMTG’s potential competitors, which range from Facebook and Twitter to Netflix and Disney+ to CNN. The same slide suggests that over the long term TMTG will also become a power in cloud computing and payments and suggests it will go head-to-head with Amazon, Microsoft, Google and Stripe.”

More on DWAC: The numbers

The AP states that DWAC is based in Miami, but brokerage firms list its formal contact location as San Diego. AP does provide additional financial information.

“[DWA’s] Sept. 8 IPO raised $287.5 million, according to a filing with the Securities and Exchange Commission.

“[Digital World Acquisition Corp] said it has raised roughly $293 million in cash, which it will use to grow TMTG’s ventures. Among the company’s biggest shareholders are several institutional investors, including Lighthouse Investment Partners, D. E. Shaw & Co., and Radcliffe Capital Management, according to an SEC filing.

“The deal has an initial enterprise value, a measure that takes into account a company’s total debts and assets, of $875 million, according to the release.”

Wednesday trading action in DWAC and related shares will be volatile

Trading on the NASDAQ, DWAC shares were trading at ~$14.44 per share Wednesday morning at 10 a.m. ET, up some 14% from Wednesday’s close. Associated warrants (DWACW) have jumped 684% (from $0.51 to $4.00 per warrant), and associated units (DWACU) are up 59% from Wednesday and currently trade at $16.20 per unit.

In general, warrants function like long-term options entitling the holder to acquire corporate shares at a specific price. Regarding DWAC’s units, we can define a unit as a share of stock plus an attached warrant. But in either case, if the owner does not exercise the warrant by a certain date, it expires worthless, just like an option.

Final note

Traders and investors should note that at this point, investing in this evolving entity involves a high level of risk. Given today’s news, trading in all these shares could involve highly volatility, due to political and business implications.


Terry Ponick

Biographical Note: Dateline Award-winning music and theater critic for The Connection Newspapers and the Reston-Fairfax Times, Terry was the music critic for the Washington Times print edition (1994-2010) and online Communities (2010-2014). Since 2014, he has been the Senior Business and Entertainment Editor for Communities Digital News (CDN). A former stockbroker and a writer and editor with many interests, he served as editor under contract from the White House Office of Science and Technology Policy (OSTP) and continues to write on science and business topics. He is a graduate of Georgetown University (BA, MA) and the University of South Carolina where he was awarded a Ph.D. in English and American Literature and co-founded one of the earliest Writing Labs in the country. Twitter: @terryp17