WASHINGTON, August 30, 2016 – Wearable technology has become a popular modern advance in the tech world in the past few years. Apple Watches, Fitbits, and Bellabeat’s Leaf are just a few examples of the wearable technology. The appeal of this type of technology seems to be convenience, but there are many more aspects to wearable technology that is causing the trend.
Having the latest and greatest technology holds its own appeal, but wearable technology and its advances is causing staying power within the appeal of being brand new. Wearable technology has improved the customer experience, has the potential to improve business, and provides a look into the future of technology.
Improving Customer Experience
Some of the most popular types of wearable technology are the fitness trackers. Fitbit sells more than half a dozen different activity trackers with a brand new model released on August 29th with a larger display, GPS, and more features. Fitbits track steps, heart rate, quality of sleep, and other personal health metrics.
Bellabeat’s Leaf is similar and is also an activity tracker. It tracks steps, activity, quality of sleep, etc., just like the Fitbit – with a few variations.
Mainly, the variations in the two are in look and wearability. The Fitbit is meant to be worn like a watch and has a small display. Its look is unisex and is popular with both men and women. The Leaf, however, is designed for women. It looks like a leaf and can be clipped to clothing, worn like a necklace, or worn on your wrist.
Though both have different designs, the best part of these products is the appeal of improving customer experience. Each item is customized to each person, recording their own activity levels, and offers an overview of each person’s data on a very personal level. This is why the fitness side of wearable technology is so popular; it’s increased the customer experience and made it more personal.
Wearable Technology for Business
Wearable technology has a lot of potential for business in a number of ways. Just from a healthcare standpoint, there is a great amount of potential for businesses being created from the popularity of wearable technology. The data and health information that the Fitbit, Leaf, or similar devices report can be gathered and made available for personal doctors in order to help diagnosing or healthcare to improve customer experience. New technology creates jobs, so businesses have the potential to be created and grown as a result of new and popular technology. The customer experience that each wearable device offers can be translated into companies being created to duplicate that experience.
In addition to many different types of new businesses being created as a result of wearable technology, businesses that are already established can utilize wearable technology as a medium for their product or as a tool to help their businesses work. This includes marketing within the wearable field, utilizing wearable within each company, and creating wearable devices that fit each business.
Businesses can sell individual experiences – Disney is already doing this with their MagicBands. Wearable technology can impact so many different sides of business, and it’s only just beginning.
What’s On the Horizon
The few brands of wearable technology mentioned so far only scratches the surface for what is released and what will be released in terms of wearable technology. Technology that records health information and activity and technology worn like a watch are probably the types dominating the industry right now. Michael Koors, Garmin, Samsung, and New Balance are all brands jumping on the smartwatch train.
Sony’s Xperia Ear is a wearable earbud that offers the internet in your ear. Ringly is introducing more smart jewelry similar to the Leaf and records information similar to the Fitbit.
The other side of wearable technology resembles the idea behind Google Glass, which is currently being redesigned and not set for official release yet. This type of wearable technology is worn on the face, like glasses, and is not only discussed for consumers but also on an enterprise level. There are other headsets available as well from Sony and Microsoft.
Wearable technology is on the rise and is here to stay. From fitness tracking to a convenient Apple Watch, wearable technology has been created in order to improve individual experiences for customers. From a consumer standpoint, it’s made its impact. For those same reasons, it’s made an impact for businesses as well and will continue to do so as wearable technology rises in popularity.
With more wearable watches, jewelry, earbuds, and headsets, the possibilities on a consumer and enterprise level are broadening. Wearable technology has made an impact and will continue to do so.