Telling the transit story from every angle

Universities, healthcare campuses and municipalities often have one key area in common: A transit system.

(Photo by Todd DeFeo/The DeFeo Groupe)

ATLANTA, November 8, 2016 — Transit is one of the most powerful tools available to municipalities, healthcare campuses and universities — and one element of an organization that touches everybody.

However, transit will only work when it works for the passengers.

Transit technology must offer a seamless solutions with passenger focused features and quickly accessible reports that bring clarity to all levels of operations. Technology enables leadership to share the transit story from every level, beginning with drivers and administrators, to passengers and executives. Prior to making a choice, it is critical to understand how transit affects primary stakeholders.

The Driver

Drivers are vitally important to the success of any system. For many, they are the face of — and biggest ambassadors of — a transit system, so it’s imperative to ensure they have the tools to be successful. They are responsible for the passengers on the bus, which often means counting how many people board and disembark at a particular stop. That means making sure any particular solution is selected with the driver at the front and center.

The Manager

Managers, supervisors, shift leaders and system directors have the most interesting story in transit. They are constantly challenged to deliver on the promise of high quality service that is always on schedule, uses safe and comfortable vehicles in great shape and is staffed by professional, friendly and knowledgeable drivers. The manager needs a system that helps them oversee operations and make real-time decisions on a daily basis.

The Administrator

Leaders of public and private institutions have to tell their stories in multiple ways. The decisions and responsibility for the results rest on their shoulders, but they cannot succeed without counting on the professionals who manage and support their transit teams. Often, administrators may not be “in the know” about the ins and outs of a system. They are most concerned about the metrics that help them make informed decisions, many of which are often budget-related.

The Passenger

In many ways, the passenger has the greatest role in the transit story. They know how and where to ride, they know how crowded or empty the transit system is, and they have confidence that when they make the important choice to use transit it will be available and safe. When the passenger’s story includes the need to share their experience and receive real time updates, transit technology encourages communication between the professionals managing transit and their most important commodity.

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