How is Instagram influencing current website design?

Photo courtesy for CCO
Photo courtesy for CCO

WASHINGTON, July 29, 2017 – One of the top contemporary trends is the influence that various social media platforms have on everything around us. Social media platforms are some of the most actively used Internet sites, boasting millions of active users who visit and interact with those sites throughout the day and often into the night. This makes these sites a potential platform for marketing all types of products and flavors of content.

One of the top social media platforms today – Instagram – is an excellent option for promoting individuals, products and businesses. Instagram can help contemporary marketers bring together their mobile and social marketing efforts as well.

One big advantage of incorporating Instagram into website design is the ability to gain benefits from the site’s user-generated contents. Users loyal to the brand can often help you build a solid marketing base over their individual posts as well.

Instagram is influencing website designing trends in four key areas.

Mobile promotion

Mobile is becoming a very available the platform for users, enabling them to find virtually anything and everything with the help of a few clicks on their mobile device. Everything you need to know about the world, including access to the Internet, can be accomplished through the use of smartphones and tablets.

For this reason, website designers have increasingly been concentrating on mobile marketing, and try and build responsive websites that can work seamlessly on any device, from desktop to laptop and beyond.

Instagram was created initially as a platform exclusively for exchanging and viewing photos. Only when users of the platform increased exponentially did marketers catch up to the phenomenon, leading them to attempt to adapt Instagram for business use. Marketers carefully examined the behavior of Instagram users and other mobile app users worldwide. Depending on their own requirements and expectations, gradually put Instagram to work as a platform for communicating with potential followers and clients.

Today’s Instagram-based promotional efforts have made it possible to interact directly with customers. As a consequence, any number of a given brand’s dedicated consumers feel appreciated and valued due to the attention the brand are giving them.

Visual storytelling through Instagram

Instagram customers actively view the photos shared by individual brands on the platform. Taken together, the captions, hashtags and the image itself can tell prospective clients a great deal a lot about a company’s products.

Consumers who trust a brand and and the claims a company makes for the brand will, in turn, tell their friends and family about this. With the help of the Instagram, its clear that companies have the opportunity to showcase the various ways in which they are building their brand, including important “behind the scenes” information on the brands and products the company is promoting.

When the consumers get such “behind the scenes” information on their favorite ad campaigns and products, they tend to feel confirmed with regard to their continued faith in such brands.

Taking things to the next step, companies and brands can also make use of the short video and boomerang image features in Instagram to give their customers a better grasp of the story behind each product campaign.

Instagram gives brand marketers an opportunity to incentivize content creators to generate the site content they want, helping to generate mass submission of relevant content from professionals and consumers as well. Content submitters use the trending hashtags related to the imagery presented. Such generally original images, in turn, help generate a very positive marketing campaign for the brand.

Social glue: Connecting all the platforms together

Marketers do their best to make the most of mobile platforms and social media, frequently using them together as part of more effective marketing strategies. Company websites are designed to work out well on the mobile devices, and Instagram content is promoted in an easily used way, helping to reach out to relevant experts.

Image courtesy of for CCO
Image courtesy of for CCO

Many types of photos are being shared on Instagram. These photos, in turn, are also shared on Facebook. Instagram has the option to message an individual photo directly, or also share them on Facebook, Tumblr, and other platforms connected to your Instagram profile.

This is a big reason why Instagram can act as a social glue, that, in turn, can be of significant benefit when you create a new campaign for your brand’s website. The Instagram platform helps you or your marketing team quickly connect with all relevant online social platforms where you are active, helping ensure that you gain an effective brand promotion through individual use of mobile devices.

Gaining followers

The followers for Instagram are the real key to a successful Instagram-based marketing campaign. One important element in your campaign involves the number of followers that you, your product or your company currently have on Instagram.

If you find you don’t have enough of them, there are many ways you can find and add followers to your campaign. After all, the users of social media platforms are your potential clients, and with the right kind of promotion, you can gain significant numbers of followers for your Instagram page. The main idea, though, is that you should build a significant mass of followers prior to mounting your marketing campaign. They, when you run the campaign, you can use the occasion not only to market a brand or product, but to build your list of followers even larger.


Mobile marketing is gaining increasing importance for a growing number of individuals and corporations. Today’s marketers and web designers are developing and using increasingly innovative techniques that integrate a website’s look, feel and content with the kind of interactivity and responsiveness that will give a big boost to marketing campaigns while, at the same time, increasing customer loyalty and responsiveness as well.

The demonstrably huge impact that social media platforms like Instagram have on today’s mobile users has made Instagram and other social media sites a worthy choice for corporate marketing efforts.

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