JERSEY CITY, N.J., February 8, 2017 – Augmented Reality (AR) is trying to bridge the gap between the digital and the physical worlds. While the term itself was coined more than 25 years ago, the real potential of AR is only just emerging.
Today, it’s getting renewed focus and attention with the release of new hardware and games, especially the wildly popular Pokemon Go. We are also witnessing AR’s increasing use in education, entertainment, food, and retail.
Numerous companies are working to create additional AR solutions to ease the process of shopping by delivering seamless shopping experiences to their customers and some have made significant progress.
No matter whether you are a shopaholic or visit shops from time to time, the following are just a few applications that can help make your life more comfortable, and your purchase expedition and customer experience more rewarding
Vivino Wine Scanner is an app dedicated to wine lovers and purchasers. If you are shopping for wine or would like to try new labels and varietals, this app’s is for you. By taking a smartphone photo of any wine label in the bin, consumers can find out more information than they’d ever imagined about that tempting bottle.
Along with basic facts about the wine, winemaker and vintage, you can view ratings and reviews that reflect how customers assess the given bottle’s quality as well as offering tasting notes. App users, in turn, can leave their own opinions and reviews and share them with friends.
The search function of Vivino will also help you discover where to find popular wines in your area. Alternatively, if you liked a particular wine, you can compare available prices and order order one or more bottles, since shopping online is another option available via this versatile app.
Vivino will also prove useful to wine adventurers seeking out new and different wines available at a store or restaurant. While dining out, choosing the perfect wine with Vivino should help make your experience even more than enjoyable.
Worried that this app is limited in scope? Currently, the database of Vivino wines exceeds 10 million bottles of wine.
Udviser by ROAR is another Augmented Reality Shopping Adviser app. This is designed to scope out packaged food products and beverages and provides valuable information about each product with just a few clicks.
Shoppers scan the product package and the app will instantly display information about the product, including its contents and nutritional value. Rating and reviews are also listed providing customers’ opinions about the product.
Other useful features enable shoppers to get interactive with the product. Thanks to augmented reality, consumers can view product videos or videos that access information on how to prepare or use the product. With recipes this easy to access, Udviser users can avoid having to search for recipes with generalized queries that might not access the desired results.
In addition to practical product information, shoppers can also learn about the product’s
- Ratings and reviews
- Coupon codes
- Nearby stores where to buy
Udviser is helpful for both in-store or online experiences. When selecting an unfamiliar food inside a store, the app provides existing consumers’ feedback about this product. For example, if you are getting low on your favorite brand of cookies, scan the package to find out where they are available and ask for price comparisons to get the best buy. Udviser will find what’s available in your area and show you the best prices and stores where to buy.
Shoppers can also take advantage of coupons available online as the app covers all major consumer packaged goods (CPG) brands, as its database holds information on more than 10,000 packaged products. Given that today’s shoppers pay particular attention to products and ingredients that contribute to healthy diets, obtaining all related product information on the spot is more than beneficial.
Udviser versions for iOS and Android platforms will be available to consumers by the end of February 2017. Help define this new product – pre-registration for beta testing is now available.
IKEA, the Swedish home furnishings giant, employs AR to help consumers visualize how IKEA furniture will fit in their homes.
By means of AR and 3-D modeling, the IKEA app allows customers to download the company’s latest catalog. Customers can browse through it and select the furniture they like. By simply pointing a smartphone to the place in an apartment or home where they wish to place the potential purchase, they can scale the object into projected space to see if this will work out.
The app makes choosing IKEA products incredibly simple for existing and potential customers alike, saving them the time and frustration many furniture purchasers get themselves into when they get a piece of furniture home and put it together, only to discover it simply will not fit. Prior to making purchase decisions, IKEA customers can now determine in advance whether a furniture item will fill the designated space properly and if its color harmonizes with the room’s existing furniture and layout.
We’ve provided just three examples how AR can improve a customer’s shopping experience and even provide insight into related shopping opportunities.
Editor’s Note: The writer of this article works for The Roar, the developer of the Udviser app.