WASHINGTON, July 29, 2017 – We are now living in the era of mobile technology. It comes as no surprise that technology is transforming the world. As an example, statistics consistently show a rise in the number of smartphone users around the globe.
Users are spending more and more time on their handheld devices. We are now moving past the era laptops and desktop workstations dominated the tech space. Whether checking social media, updating to-do lists, reading the news and more, consumers nowadays prefer to use their handheld devices to perform most of the tasks they once would typically perform on their laptop computers.
Let us get straight to the point: If you fail to recognize the need for mobile optimization, you or your business could lose half your potential customers around the world, given that 80 percent of Internet users now own a mobile device.
Due to the rise of mobile device usage, more and more consumers spend their time online, and their numbers only continue to grow. Moreover, parallel to this rapid growth in mobile consumerism, users are doing most of their online shopping and news gathering online as well.
If this is not enough to convince you to join the mobile innovation revolution, here are seven key reasons why the deployment of mobile web design is essential and highly relevant to users and businesses in 2017.
Mobile is Everywhere
Is your company dismissing the mobile experience? Not only will you turn away potential clients, but you might as well ask them to vouch for the competition instead.
With the majority of the developed world accessing the internet with their fingertips, it is important for businesses to create or adopt a website that is designed to adapt itself across different platforms, whether on mobile smartphone screens or desktop and laptop monitors. This concept is better known as “responsive design.”
Google says that 61 percent of users are less likely to return to a website they had trouble accessing or navigating that site. Worse, 40 percent these frustrated users will turn to a competitor’s site instead.
Mobile optimization gives your company a competitive edge over the competition. Looking at the data, the total number of searches from mobile devices now significantly outnumbers those initiated via desktop or laptop searches. With a mobile-friendly website design and responsive user interface, you (or your company) can use knowledge to attract more people to your site and keep them coming back.
Google, the world’s most popular search engine, likes websites that are readily responsive and fluid, and the company’s constantly morphing search algorithms favor such sites in those all-important search engine rankings.
As Google continuously updates their search algorithms, they are now tending to cater to mobile sites that meet the right responsiveness criteria, such as:
- Web sites with proper zoom support
- Scalable content, such as text and graphics
- Fluid navigation panels
- No unnecessary pop-ups or redirects
- Consolidation of web pages into a single URL
Responsive websites achieve higher rankings, since they provide a better user experience. But note: It is essential to understand that a high Google search ranking for your site on a desktop does not necessarily mean that it will rank well on a smartphone search.
Given that Google drives 94 percent of mobile search traffic, it can be critical issue for your site if you fail to optimize it for mobile viewing. Similarly, your site must proactively address the need for fast page load times, knowing that 53 percent of Internet users are prone to if they take longer than three seconds to load.
Establish Your Brand
As a popular quote goes, “A good brand provides a clear and memorable sense of what your business stands for.”
A company that makes its mark in the customer’s mind and leaves a positive impression on the user experience leads to greater trust and brand loyalty. This has been the mantra for the online influencers and blogger outreach specialists whose influence matters most.
To achieve brand awareness, you should have a clear picture of what your brand embodies. After conceiving an effective branding strategy, you can apply it to any form of marketing strategy or tech platform.
Some key elements in creating and cultivating a successful brand:
- Define the buyer persona. Who are my customers? What do they need?
- Reward loyalty. How can I give back to my loyal customers? How can I provide them with a sense of empowerment when they avail themselves of my products or services?
- Know the competition. Who are my competitors? To what extent is their brand established?
- Know where you stand. Where do I stand in the market today? What is my brand’s value? Is my brand relevant and distinct enough to attract potential customers and retain existing ones? What goes into people’s minds once they think about or hear about my brand?
Answering these guide questions will help you tailor the best mobile experience for your clients. Overall, a user-friendly mobile site is going to lead to satisfied customers, and, in the age of social media, happy customers will most likely share your site among their social circles and peer groups.
Land Your Landing Pages
When promoting a business online, you are ultimately aiming for one goal: To earn sales-generating leads. When designing or redesigning a website to promote your products and services, you must work to ensure that your website is compelling enough to your customers to induce them to stay and avail themselves of of what you have to offer.
From e-commerce websites like Amazon and eBay, to blogger outreach services and online food kiosks, you need to create an attractive and fascinating landing page. Internet marketers spend an enormous amount of time and effort in crafting the perfect landing page that will readily encourage sales.
Unlike the big screen advantage of desktop monitors, what might work for your traditional desktop screens simply won’t work for those considerably tinier mobile displays. The transition to these displays is bound to look like a cluttered mess if not done properly. You need to accommodate your landing page to fit key criteria, such as:
- Clear brand indent
- Short but catchy headline
- Minimalist, easy to navigate design
- A visible CTA (Call To Action) Button
- Lightning-fast page load times
Consider the content you show. When designing for mobile friendly websites, analyze the content’s length carefully. When creating a mobile landing page, Internet marketers often overlook the user experience. In the course of introducing every possible piece of information, ignoring this factor could end up turning off potential customers due to information overload.
Potential barriers to optimal user experience include pop-ups and unresponsive design bugs. Interstitial forms might be easy to close on a desktop, but the same pop-up on the phone might be too small to tap close, causing 69 percent of Internet users to close the website with any sign of engagement. Good thing Google decided to begin penalizing websites with meddlesome pop-ups and pesky interfaces.
Individuals are increasing the range of online activities they conduct through their mobile devices. From what started out as a new communications and e-commerce platform, most of the Internet is now adapting to the mobile overhaul. Sites are being renovated to be more user-friendly for blog sites, or as a blogger outreach platform, as creative portfolios and almost every other niche imaginable.
Your customers are on the go, and they’re accessing your website from their mobile devices. They aren’t spending their time in front of desktops or surfing through TV ads.
But what does this mean for your business? It’s simple. If you don’t give your customers the visibility and ease they want so they can browse and shop on the run, they’ll go somewhere else.
Mobile access to content is on top of the mass market’s priority list. Fail to address this need and you’ll miss out on 91 percent of your market. If your website isn’t mobile-friendly, you’ll lose business if you haven’t been losing it already.
Conversion Rates are Growing
When you see a “subscribe to our newsletter” pop-up on your computer screen, your first impulse is to shake your head and click the ‘X’ button to continue browsing the site unobstructed. Desktop websites that do the same thing in mobile browsers are failing to convert curious visitors into buyers.
Mobile shoppers have little to no tolerance for dysfunctional web sites and, as statistics dictate, will leave a transaction unfinished if the site isn’t mobile user friendly.
Make use of the fact that 80 percent of online shoppers are impulse-driven and more prone to make small purchases as opposed to a single big one, given that your website provides a seamless customer experience to begin with.
Mobile Ads Still in the Dark
Tech hardware will come and go. Think of floppy disks, the Atari joystick, and pagers that clip to a user’s belt. But today, one thing is certain: Multifunctional mobile devices are here to stay. In the same way that mobile present an incredible opportunity for brand recognition, they also provide an excellent marketing tool for increasing your revenue potential.
Today is exactly the right time to invest in mobile marketing. As of now, only 8 percent of ad spending goes to mobile ads. But this avenue won’t stay under-used for long, since mobile advertising dollars are expected to skyrocket by millions of dollars over the next three years. To get your share of those dollars, you or your company should begin today to employ mobile website optimization while increasing your investment in mobile ad spending.
Mobile devices and technologies are slowly taking over not only the tech world but the marketing space as well, rapidly penetrating the digital marketing and Internet advertising industries. In a contemporary society that spends most of its waking hours on mobile phones or tablets to accomplish daily tasks and check off on to-do lists, it is imperative for every business to embrace the onrushing era of mobile optimization.
The number of mobile users is growing at a steady pace, and the Internet continues to adjust to the benefit of the rising mobile generation. Safeguard your business and invest in first-rate mobile optimization. Or risk losing out on to your competitors.