WASHINGTON, April 5, 2014 – The casual Facebook user may not sign in. Like a spoiled child demanding all of mom and dad’s undivided attention, 24 hours a day, if you are not actively looking at a Facebook page on a daily basis, you may never see a post from that feed. Which means those wonderful surprises and gems you might come across are being hidden from your feed. That posting about Grandma’s 92nd birthday by Aunt Clara, whom you really don’t follow, probably won’t be seen. If you are an online business — from news to widgets — forgeddaboutit!
Unless someone calls, emails, texts, or IMs you to check out Clara’s page. Because really, regardless of how much we really do love Aunt Clara, do we have time to follow, like and share Aunt Clara’s every post? Comment on every breakfast choice? Chime in on whether we prefer stewed or fresh prunes!
Facebook page reach is in rapid decline, meaning the one thing Facebook was doing – getting our videos, posts, updates and headlines out – is no longer happening. The social media giant is proving daily that is is only showing your posts to followers that are actively and routinely engaging in your posts. The ones reading, liking, sharing, and making comments are truly the only ones that will get notifications and have your posts show up in their news feeds.
Even if they have clicked to receive your notifications it is not enough. Without active engagement, your articles, photos, videos, and more are not being seen by your Facebook followers.
Instead of dealing with all the horrible things this is causing to happen, let’s focus on ways we can get around the new rules.
Here are some guidelines and education to those who may not have a clue of what to do next to get those page reaches pumping again. Which means giving that spoiled toddler your undivided attention. You may need to give up your day job in order to do that, however.
- Status Updates: Make sure to post a status update once or twice a day. Not with a photo or an article, just a regular status.
- Thank your followers, say hello, and ask questions.
- Educate: Remind your followers in a status update of this important fact: If you do not actively Like, Comment and Share on a regular basis, Facebook view’s this page for you as “inactive” and you will automatically have it removed from receiving notifications of new posts etc.
- Use photos: using photos is one of the number one ways to reach your followers. Do not attach anything but your Facebook page name to it. Create memes using your name so when shared people become familiar with who you are.
- Videos: Another good way to reach your followers is to post videos directly to your page.
- Spacing Posts: Use your scheduler, look at your insights for your page. Determine when your maximum reach is and schedule your posts accordingly. Sharing your posts on off peak times seem to work better. When there are less posts by others being shared online, it’s more likely that your posts will be seen. If you are facing less competition, you more than likely will be seen.
- Repeat posts that work. If your reach on a particular post does well, don’t be afraid to reshare it back to the top of your page.
- Do not delete posts: If you delete a post, you have lost potential page reach for that post and your page for the day.
- Don’t freak out and over post. If you over post on your page, those who are getting your notifications will tire of seeing all the notifications and unfollow which is counterproductive.
- Sharing: Share posts from your Facebook like page directly to other groups, pages and profiles. Make sure you also share content from other pages to your page. Building alliances is very important.
- Interaction: Make sure that your Facebook page is allowing for posts and comments from everyone. Interacting with replies, comments and likes to those who visit your page is important.
We all love Facebook, but times, they are a changin’. We must take the necessary strides to keep our pages alive. Working together to educate and building alliances will soften the blow we are feeling right now. Take some pressure off yourselves by not worrying about reach as much, and try some of these suggestions.
There are plenty of options to reach out organically without having to shell out money for for boosting posts and your pages, effectiveness of which is sketchy. S recent test resulted in 21 likes in five days with the cost to Communities Digital News between $1.46 and $3.46 per like. Which is a lot of money when you consider it takes 10’s of thousands of likes before something is considered to be viral.
Or we can just tell Facebook to forgeddaboutit!, remove social media from our business structures and concentrate on forming alliances with like minded websites.
PLEASE LEAVE YOUR FACEBOOK EXPERIENCES IN COMMENTS BELOW: Have you promoted your page? What is your average cost per Like? Is it worth it to you? What is working for you or what is happening with your pages on Facebook. Is it time for online business users to leave Facebook to the friends and family sector as neither organic nor paid promotions seem to be working?