Apple to update iMac with “Haswell” processors

Apple logo and slogan.
If Chinese consumers continue to get hit, it might be time for Apple to revive its old slogan.

CUPERTINO, Calif., September 25, 2013 — In a little-noted Tuesday press release, Apple announced a major minor update/refresh for its flagship iMac personal computer line. The new iMacs, available immediately, now boast fourth generation, power-saving Intel “Haswell” architecture quad-core processors, new and faster NVIDIA graphics cards, next generation Wi-Fi and faster PCIe flash storage choices. The late 2012-early 2013 thin form factor remains the same on both the 21.5-inch and 27-inch iMac flavors.

For the spec-hungry user, according to Apple’s BusinessWire release, “the 21.5-inch iMac is available with a 2.7 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.2 GHz and Intel Iris Pro for a suggested retail price of $1,299 (US); and with a 2.9 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GT 750M for a suggested retail price of $1,499 (US).

“The 27-inch iMac is available with a 3.2 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GTX 755M for a suggested retail price of $1,799 (US); and with a 3.4 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.8 GHz and NVIDIA GeForce GTX 775M for a suggested retail price of $1,999 (US).”

8 GB of memory is now standard on all models. Ditto a 1TB disk drive. More power, storage, and greater drive capacities, including a partial solid state “Fusion drive” combo and a fully solid state “flash” drive will be available as higher-cost options. The new machines also come with two Thunderbolt and four USB 3.0 ports for connecting to external storage and other high performance peripheral devices.

“iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” bragged Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Inside its ultra-thin aluminum enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage,” he said.

The new iMacs now support the next generation 802.11ac Wi-Fi protocols, according to the release. When connected to an 802.11ac base station, such as Apple’s updated Airport devices, the new iMacs deliver wireless performance that is up to three times faster than the previous generation, according to the company.

The new iMacs are shipping with OS X Mountain Lion standard. There was no announcement on when Apple’s new OS X “Mavericks” operating system will be available, although it’s strongly expected that this release will occur in mid- to late-October. If past practice is any clue, “Mavericks” should be available as a free download to purchasers of the new machines, but this has not been confirmed.

Apple PR indicates that all iMac models are now available via Apple’s online store, the company’s retail stores, and at select Apple Authorized Resellers.

Read more of Terry’s news and reviews at Curtain Up! in the Entertain Us neighborhood of the Washington Times Communities. For Terry’s investing and political insights, visit his Communities columns, The Prudent Man and Morning Market Maven, in Business.

Follow Terry on Twitter @terryp17



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Terry Ponick
Biographical Note: Dateline Award-winning music and theater critic for The Connection Newspapers and the Reston-Fairfax Times, Terry was the music critic for the Washington Times print edition (1994-2010) and online Communities (2010-2014). Since 2014, he has been the Business and Entertainment Editor for Communities Digital News (CDN). A former stockbroker and a writer and editor with many interests, he served as editor under contract from the White House Office of Science and Technology Policy (OSTP) and continues to write on science and business topics. He is a graduate of Georgetown University (BA, MA) and the University of South Carolina where he was awarded a Ph.D. in English and American Literature and co-founded one of the earliest Writing Labs in the country. Twitter: @terryp17