SAN DIEGO, April 29, 2014 – It’s Fight Week in Las Vegas in advance of Saturday’s Showtime PPV event featuring the bout called “The Moment” between undefeated Floyd Mayweather (45-0, 26 KOs) and challenger Marcos Maidana of Argentina (35-3, 31 KOs).
Fight Week hype has gotten a little extreme for these big pay per view events. When Floyd Mayweather is involved (and then throw in Adrien Broner who’s on the undercard), it’s off the chain, an expensive diamond studded chain.
Boxing’s big ticket bouts are about a lot more than just the hour in the ring on Saturday. They involve public events accessible for free to fans, news conferences and more to keep the media reporting on the fight all the way up to the opening bell, culminating in the Friday weigh-in which is a televised event all to itself. All of this is to generate hype to convince the fans at home it’s worth their $60 (or $70) in pay per view fees or maybe a $20 to a local watering hole or movie theater to catch the action.
By merely writing about this we acknowledge being complicit in the hype, but we also offer you an alternative way to enjoy “The Moment with our Communities live chat, bringing you blow by blow reports, commentary and your opportunity to add to the conversation.
The week’s events kicked off Tuesday with the “grand arrival” of the fighters at the MGM Grand Hotel in Las Vegas to greet fans. For Mayweather, a Las Vegas resident, it’s just a drive down the street. For Maidana it’s a more significant career moment. The rest of the undercard fighters also made their appearances. But other than the loyal fans holding the blue and white Argentinean flags, we all know who people were waiting to see. Show them the Money.
The fight will be shown on Showtime PPV on Saturday, May 3 starting with the televised undercards at 9 p.m. ET. Our Communities Digital News live online chat starts at 9 p.m. ET with the televised undercard fights.
The Fight Week schedule for “The Moment”:
Wednesday, April 30
4 p.m. ET/1 p.m. PT: Mayweather vs. Maidana final news conference airs live on Showtime and online at Sports.Sho.com/live and the Showtime Sports YouTube channel; also on Mayweather Promotions website and Golden Boy Promotions website.
Following the news conference, the undercard fighters will participate In public workouts and sign autographs for the public. The event is free at the MGM Grand Hotel Lobby at 6 p.m. ET/3 p.m. PT. Fans will see Amir Khan, J’Leon Love, Luis Collazo, Carlos Molina, Adrien Broner and Marco Antonio Periban.
9:30 p.m. ET/6:30 p.m PT: The “Fan Viewing Experience” opens at the MGM Grand Beacher’s Madhouse.
Thursday, May 1
4 p.m. ET/1 p.m. PT: Final news conference for the undercard fights: Amir Khan vs. Luis Collazo, Adrien Broner vs. Carlos Molina, J’Leon Love vs. Marco Antonio Periban. The news conference airs live on Showtime and online at Sports.Sho.com/live and the Showtime Sports YouTube channel; also on Mayweather Promotions website and Golden Boy Promotions website.
Friday, May 2
3 p.m. ET/12 noon PT: Doors open to the official weigh-in event, open to the public. Hip-hop artist 2 Chainz will be performing live.
5:30 p.m. ET/2:30 p.m. PT Fighter Weigh-In begins. The weigh-in for the main event airs on Showtime, and online at Sports.Sho.com/live and the Showtime Sports YouTube channel; also on Mayweather Promotions website and Golden Boy Promotions website.
Saturday, May 3
9 p.m. ET/6 p.m. PT Live Pay Per View Broadcast, Showtime PPV
On Twitter, follow the hashtag #MayweatherMaidana to keep up with the online conversation. You can follow the discussion via the world’s leading boxing media, fighters, trainers and fans via my Boxing list on Twitter.
Communities Digital News will keep you up to date with all of the latest news and developments right up to fight time Saturday. For fight night we will host a Live Online Chat starting with the televised undercard fights starting at 9 p.m. ET. CDN’s blow by blow commentary is the next best thing to being there (or spending $70 on PPV). See you ringside on Saturday.
Gayle Lynn Falkenthal, APR, is President/Owner of the Falcon Valley Group in San Diego, California. She is also a serious boxing fan covering the Sweet Science for Communities. Read more Media Migraine in Communities Digital News. Follow Gayle on Facebook and on Twitter @PRProSanDiego.
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