Days of Twitter and Tweets: The Social Networking of Obama and...

Days of Twitter and Tweets: The Social Networking of Obama and the SOTU

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#Inside SOTU - twitter pics
#Inside SOTU - twitter pics

WASHINGTON, January 29, 2014 – Perception is reality.  Before President Barack Obama gave his fifth State of the Union Speech, you could tell by reading the White House twitter feed it was going to be about Obama and his “government of one” not the sorry state of the union.  

Starting around January 22, @WhiteHouse began furiously promoting Obama’s State of the Union like a movie trailer, teasing out pictures of Obama with the hashtag #Inside SOTU almost daily to entice the American people to actually watch the speech.

The White House@WhiteHouse Jan 22

Obama’s approval ratings are the lowest of his entire presidency, so the White House had lots of marketing to do. When a president has a record of success, his State of the Union address can stand on its own merits, move the country forward and doesn’t require lots of advance spin. For a week prior to the SOTU, the White House tweeted out inane pictures of Obama’s speechwriter Cody Keenan’s coffee cup, SOTU drafts, and Obama’s sofa chats with Cody and other advisors.

More tweets included riveting photos of the back of Obama sitting in a chair and sitting at his desk in the Oval Office.

The White House@WhiteHouse Jan 24

As the days got closer to the SOTU, the White House tweets degenerated from photos of staff and Obama thinking about his speech like a brooding Hamlet to photos of his presidential tea cup, pen and dogs Bo and Sunny all with the hashtag #InsideSOTU.

The White House@WhiteHouse Jan 27

The White House@WhiteHouse

But aside from the three tweets of Bo and Sunny, the most iconic @WhiteHouse SOTU promotional tweet was a photo of the tie Obama would wear.

The White House 

As the country struggles with one of the worst economic downturns since the Great Depression, where unemployment has gone down because people have given up finding a job, Obama thinks Americans are interested in what color tie he will wear at the SOTU. That has been the problem with this president all along; he is more concerned with himself and his image than with America’s recovery, which brings us back to his speech.

Speechwriter Cody was featured in several of White House tweets presumably to show Americans how hard he was working to make sure Obama’s remarks struck just the right tone of arrogance and disdain for Congress and our government’s enumerated powers.

The White House@WhiteHouse Jan 26


During his fifth State of the Union, Obama declared he didn’t need Congress anymore to accomplish his agenda of engineering government into nearly every aspect of our lives. He declared, “America does not stand still – and neither will I. So wherever and whenever I can take steps without legislation to expand opportunity for more American families, that’s what I’m going to do.”

In blaming Congress, the inference is Congressional Republicans, Obama added he will use the power of his pen, via executive orders, to unilaterally create a government retirement savings program for Americans, raise the minimum raise for federal contract workers and provide wireless Internet to schools. At the same time, Obama demands Congress send him immigration bill to sign and  “restore the unemployment benefit.” Why would Republicans in Congress help a president who says he doesn’t need them to get HIS job done? There is a separation of powers for a reason.

This year’s SOTU was like last year, and the one before that, the power of ME not WE is what Obama left Americans with. His remarks like his presidency are void of ownership, not even for the disastrous launch of Obamacare, his “signature piece of legislation.” In the end, maybe this president is just skin -deep and all that truly matters is to him is appearances.


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