Shell set to co-engineer design and build of city concept car

Shell set to co-engineer design and build of city concept car

SEATTLE, April 9, 2015 — Shell is working with road car designer Professor Gordon Murray and engine specialist Osamu Goto to co-engineer a car that’s ultra-compact, ultra fuel-efficient and based on an internal combustion engine. Currently dubbed “Project M,” it is scheduled to be unveiled in November, and those interested can follow the car’s progress on Shell’s website. It’ll rely on ultra light-weight materials, streamlined aerodynamics and a driveline efficiency for a mass-motoring demographic in large cities everywhere.


Outside of keeping its pockets lined by building a car that still relies on gasoline, Shell’s other goal is to have a concept car that will inspire the way consumers think about mass motoring and to show how conventional gasoline can be used for ultra-high fuel efficiency.


Of course, Shell tapped its lubricant technology team to ensure that the engine will be an integral part of the car’s make-up. It provides the fluids for the car during the design process of the engine, hoping to have its oils enhance the overall efficiency of the vehicle. Shell claims that its specially developed motor oil helped reduce the fuel consumption by up to 6.5 percent in the 2010 Gordon Murray Design T.25 car.

“Since working with Gordon Murray design team on the T25 car in 2010, we have given further thought on how to deliver a complete rethink of the car, using as little energy as possible. We believe this Shell car will demonstrate how efficient a car can be when Shell works in harmony with vehicle and engine makers during design and build, supplying fuels and lubricants technical expertise. Shell is excited to be working with such top caliber partners and invite others to join us for the remaining part of this exciting journey,” Selda Gunsel, vice president of lubricants technology, said.

The last time these three parties collaborated on a project was in 1988 on Ayrton Senna’s and Alain Prost’s Honda-powered, Shell-fueled race cars, which ended up winning all but one Grand Prix of that same year.

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