Irritating current editions of Macy's famous parade highlight fatuous talking heads, endless commercials, little of floats and balloons and no Santa Claus.
WASHINGTON, Nov. 25, 2015 – If you’re thinking about watching Macy’s 89th annual Thanksgiving Day Parade tomorrow, we’d like to offer you a very New York word of advice: FUHGEDDABOUDIT!! Let us count the ways.
But first, for the incorrigible and untrainable: TV viewers who choose to reject our sage advice can tune into NBC’s alleged broadcast of the parade on Thursday by choosing their local NBC station on broadcast or cable TV. The time of the broadcast, as usual, is from 9 a.m. to noon in all time zones. NBC flacks promise us we’ll be regaled this year with the wit and wisdumb of this year’s parade hosts, Matt Lauer, Savannah Guthrie and Al Roker. Oh, joy.
NBC’s PR flacks are enticing us to view the broadcast with the following fusillade of fun fax and flapdoodle:
“Iconic catchphrase?” What in Hades isn’t iconic these days? Hell, this column is soon to be iconic. “Most celebrated and anticipated holiday treat?” Wouldn’t that that be turkey with all the trimmings and maybe an afternoon and evening of TV football games and leftovers all washed down with a keg of brewski? Now we’re talking iconic.
As for the stars featured in this year’s parade? Like Roger Rabbit once said, we can do stars:
Stars of film, television, stage, sports and music will provide the nation with first-class performances. Joining the festivities this year are Pat Benatar and Neil Giraldo, Mariah Carey, Dove Cameron and Sofia Carson, Cirque du Soleil, Daughtry, Andra Day, Andy Grammer, Sandra Lee, Shawn Mendes, MercyMe, Mipso, Miss America 2016 Betty Cantrell, Jennifer Nettles, NHL legends Mark and Marty Howe, Jake Owen, Panic! at the Disco, Plain White T’s, Rachel Platten, Questlove with the cast and the Muppets of “Sesame Street,” Prince Royce, the cast of Broadway’s “School of Rock,” Trey Songz, Jordin Sparks, Chica and the gang from Sprout and Train.”
Who in the Sam Hill are these people? Aside, maybe, from Pat Benetar, Mariah Carey and Cirque du Soleil. But Trey Songz? Chica and the gang from Sprout and Train? Aren’t gangs now a real problem in America?
BTW, have you ever noticed in past parades—none of these stars ever actually sing. It’s all lip-synch on this broadcast, blasted out on powerful but tinny speakers.
Sometimes the featured stars even lip-synch into a dead mike (not mic), apparently for the sake of verisimilitude. Doesn’t anybody remember Milli Vanilli? How lazy and inauthentic can you get?
But wait! There’s more! “In addition, spectators will get a sneak preview performance from NBC’s ‘The Wiz Live!,’ which premieres Thursday, December 3 (8 p.m. ET/PT).”
How about that clever advance commercial for “The Wiz Live!,” the latest annual NBC live theater broadcast, complete with date and time? Can’t miss that self-promo op! Like Evilene says, “Don’t give me no bad news!”
But what exactly this upcoming show has to do with the parade eludes this reporter. It’s just another thing to sell.
At least NBC’s incoming avalanche of ads for expensive toys might help out Macy’s bottom line—if savvy consumers don’t order them first from one of those those margin-devouring Amazonian warehouses run by Jeff Bezos and crew.
Over the past decade, the commercial element inherent in the Macy’s Thanksgiving Parade has slowly, inexorably devoured the entertainment content of this broadcast, much as the Blob once engulfed and devoured hapless high school students.
Every year, we get more gasbagging from Matt and his bloviating associates, more interviews with stars promoting their movies, TV series and Broadway roles, more strident advertisements—but less and less of the parade.
We’re given on average less than 20 seconds now to Ooh! and Aah! over those spectacular signature Macy’s balloon figures.
We catch an occasional glimpse of crackerjack college bands, but entirely miss seeing and hearing many of them, disappointing countless viewers who’d tuned in just to see their kid make good.
Most insulting of all, the parade’s grand finale—the arrival of Santa, his magnificent sleigh and his SEIU-represented elves and worker bees—has become NBC’s cue to roll those credits right over that jolly old elf. We laugh when we see this in spite of ourselves.
I’ve been watching this parade since the day my old man brought our first cathode ray color TV into the house somewhere back in the 1960s.
Every year thereafter, that bright and colorful Macy’s Parade was TV nirvana for us kids. We never missed a minute.
But no more.
Today’s broadcasts of the Macy’s Parade are one massive infomercial, with occasional dashes of parade content just long enough to make the remaining TV audience stick around after the next five-minute commercial break hoping for a little bit more.
The Macy’s Parade broadcast has become a symbol of today’s hollowed-out America. It’s all surface glitter, hype, lies and bafflegab disguising the greed and mendacity that systematically sucks out this country’s once happy and generous spirit like some amoral, soul-devouring black hole.
Macy’s is telling Wall Street that this year’s sales figures aren’t going to look so hot.
If they want to improve those numbers and bring the joy back to Christmas, they could start by engaging a network partner that actually broadcasts their still fairly swell parade instead of wave after wave of purely commercial effluvia.
Ask Kris Kringle, Macy’s. He knows all about this.
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