Just out: Hot new trailer for ‘Fifty Shades of Grey’ (video)

Just out: Hot new trailer for ‘Fifty Shades of Grey’ (video)

Screenshot of scene from Universal's new "Fifty Shades of Grey" trailer.

HOLLYWOOD, July 24, 2014 – Universal released today its first trailer for “Fifty Shades Of Grey,” the sexy, much-anticipated film that’s based on E.L. James’ eponymous blockbuster book.

James’ erotic novel has sold over 100 million copies, and the studio is hoping to spin the turnstiles for the new movie, scheduled for what Deadline Hollywood calls a “global rollout” that’s set to get underway February 11, 2015.

The big question in everyone’s mind: Will the book’s enthusiastic readers turn out en masse for the new film, just like fans of the Harry Potter books turned out in droves to see their favorite characters on the silver screen?

The main reason behind this question is the casting of relative unknowns Jamie Dorman. 32—an Irish model, musician and actor who plays Belfast-based serial killer pursued by Gillian Anderson in the ongoing BBC series “The Fall” —as hunky S&M specialist Christian Grey; and Dakota Johnson—the 24 year old daughter of TV star Don Johnson and  cinemactress Melanie Griffith—as the object of Grey’s afflictions, Anastasia Steele.

The trailer below, which gives us our first glimpse of these two characters, only hints at the film’s kinky content.

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Terry Ponick
Biographical Note: Dateline Award-winning music and theater critic for The Connection Newspapers and the Reston-Fairfax Times, Terry was the music critic for the Washington Times print edition (1994-2010) and online Communities (2010-2014). Since 2014, he has been the Business and Entertainment Editor for Communities Digital News (CDN). A former stockbroker and a writer and editor with many interests, he served as editor under contract from the White House Office of Science and Technology Policy (OSTP) and continues to write on science and business topics. He is a graduate of Georgetown University (BA, MA) and the University of South Carolina where he was awarded a Ph.D. in English and American Literature and co-founded one of the earliest Writing Labs in the country. Twitter: @terryp17