Dos Equis’ ‘Most Interesting Man in the World’ is off to Mars

Dos Equis’ ‘Most Interesting Man in the World’ is off to Mars

It’s time for beautiful young women across the globe to mourn. Dos Equis’ “Most Interesting Man in the World,” who's about to retire on Mars. Watch his departure Thursday evening on TNT.

Dos Equis' Most Interesting Man in the World off to retirement on Mars. (From YouTube clip of his final commercial. For now.)

WASHINGTON, March 9, 2016 – It’s official. Tragedy has struck, and thousands of beautiful young women across the globe are already in mourning. Jonathan Goldsmith, aka Dos Equis’ “Most Interesting Man in the World” will depart this earthly sphere forever tomorrow in his final commercial.

The Most Interesting Man's legion of fans cheers as he strides toward the rocketship that will blast him off to Mars. (Clip from YouTube Video of Most Interesting Man's final Dos Equis commercial.)
The Most Interesting Man’s legion of fans cheers as he strides toward the rocketship that will blast him off to Mars. (Clip from YouTube Video of Most Interesting Man’s final Dos Equis commercial)

To be aired Wednesday evening during the Cleveland Cavaliers vs. L.A. Lakers game on TNT, the new commercial shows our Most Interesting Man bidding a final adieu to legions of fans and admirers before he boards a rocket on a one-way trip to Mars.

God knows, we’ve been waiting a long time to get the U.S. Mars Mission back on track, and Dos Equis’ iconic traveling salesman par excellence is just the guy to do it. Prediction: in about three years, he’ll be come the Most Interesting Man on Mars.

We’ve got the YouTube preview video of Goldsmith’s allegedly final commercial right here. The grand TNT finale commercial was allegedly shot just prior to this year’s 2016 Super Bowl contest.

We’re hedging our bets on the finality of this episode. That’s because Dos Equis claims there’ll be a new “Most Interesting Man” in a new batch of commercials that will air later this year, according to Deadline: “‘From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character,’ said Andrew Katz, VP of marketing for Dos Equis. ‘We know the Most Interesting Man in the World will continue to endure and grow, as the character’s story is bigger than one individual.’

“As the Most Interesting Man prepares to blast off on his final adventure, the franchise’s longtime narrator, Will Lyman, intones solemnly that ‘his only regret is that he has no regrets.’”

Our only regret is that we don’t currently have a refrigerator full of ice-cold Dos Equis brewskis to celebrate this lovely spring afternoon in the nation’s capital.

In the meantime, let’s tip our collective hat to Jonathan Goldsmith. May he find plenty of lovely, green, nubile and admiring young Martian women hidden in secret bunkers beneath the arid surface of Mars and in search of new adventures with an old hand. After all, barren, windswept, supposedly lifeless Mars is a planet that could certainly could benefit from the delivery of a few cases of Mexico’s most interesting brew by… well, “the Most Interesting Man in the Universe.”

In summary, lest we forget: “Stay thirsty, my friends.”


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Terry Ponick
Biographical Note: Dateline Award-winning music and theater critic for The Connection Newspapers and the Reston-Fairfax Times, Terry was the music critic for the Washington Times print edition (1994-2010) and online Communities (2010-2014). Since 2014, he has been the Business and Entertainment Editor for Communities Digital News (CDN). A former stockbroker and a writer and editor with many interests, he served as editor under contract from the White House Office of Science and Technology Policy (OSTP) and continues to write on science and business topics. He is a graduate of Georgetown University (BA, MA) and the University of South Carolina where he was awarded a Ph.D. in English and American Literature and co-founded one of the earliest Writing Labs in the country. Twitter: @terryp17