New, upgraded Apple Macbooks now available

New, upgraded Apple Macbooks now available

Rose gold case now available for new Apple laptops, but that’s not all. Longer battery life and faster Intel processors are part of the newly upgraded Macbook package.

Newly upgraded 2016 Macbook in available rose-gold case. (Image via the online Apple Store)

WASHINGTON, April 19, 2016 –While PC sales have been sinking in recent years due to the impact of smartphones and other more portable devices, Apple’s computers have been incrementally gaining market share. And that’s what makes today’s announcement of an upgraded line of Macbooks key to keeping the Apple product line ahead of the game.

Apple is now offering its new Macbooks—available today—with a number of key upgraded features. Still looking for better battery life. The new machines claim to have a battery life of up to 10 hours if you’re mostly web surfing or doing routine tasks, while boasting as much as 11 hours if you’re binge-watching “Daredevil” Season 2 on Netflix. No word, though, on how long battery power will last if you’re working with processor-intensive graphics.

Want faster processors, more memory? Step right up. Apple’s newly introduced laptops boast Intel’s Core M processing power now, with processing speeds ranging from 1.1 GHz to 1.3 GHz depending on how you order your machine. Memory also gets an upgrade to 1866 MHz, a 266 MHz boost from last year’s models.

An extra-added bonus for those concerned with the latest laptop computer fashions: In addition to last year’s case colors, Apple’s new machines now also come in fashion-forward rose-gold.

Cost of the new Macbooks? Never cheap, but you get a lot for your money. Prices range from $1,299 on the low end (a relative term in Mac World), and $1,599 on the upper end for standard configurations. You can “build your own,” of course, via Apple’s online store, which also offers you the option for an even faster processor, the scorching fast 1.3 GHz Intel Core m7 processor.

As an aside: my esteemed spouse is still cranking away on her 2009 Macbook (or were they called “Power Books” back then?), and my own 2011 edition is still going strong as well. These machines last an awfully long time if you don’t absolutely need the newest technologies. Over time, that actually makes Apple’s “pricey” machines a seriously good bargain.

You can order your new Macbook from Apple’s online store right now, the very moment you stop reading this article. If you want to browse through the new machines at your local Apple store, you’ll have to wait until Wednesday, June 20, 2016.

Oh… one other thing. Two, actually. Apple has also announced availability of refreshed 13-inch Macbook Air computers with 8 Gb RAM as standard issue. Also, apparently via an online slip by our friend Siri, Apple has just announced its 2016 World Wide Developers Conference (WWDC 2016) will get underway June 13, 2016.

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Terry Ponick
Biographical Note: Dateline Award-winning music and theater critic for The Connection Newspapers and the Reston-Fairfax Times, Terry was the music critic for the Washington Times print edition (1994-2010) and online Communities (2010-2014). Since 2014, he has been the Business and Entertainment Editor for Communities Digital News (CDN). A former stockbroker and a writer and editor with many interests, he served as editor under contract from the White House Office of Science and Technology Policy (OSTP) and continues to write on science and business topics. He is a graduate of Georgetown University (BA, MA) and the University of South Carolina where he was awarded a Ph.D. in English and American Literature and co-founded one of the earliest Writing Labs in the country. Twitter: @terryp17