WASHINGTON, May 7, 2016 — You’ve probably heard it before: The customer comes first. In 2016, however, business strategies are evolving. Today’s mobile users are constantly connected. To serve them, you need to know them. Indeed, in terms of customer-centric options, mobile marketing has achieved big strides.
But if you want to survive in the world of big business, you’ll need to rewire your smartphone marketing approach to engage customers on their time, on their terms and on their devices.
Here are the five top reasons for adopting customer-centric mobile marketing strategies.
Reason One: Customers appreciate local options
Sure, you might be a big business. But that doesn’t mean you should only cater to big locations. Today, 89 percent of mobile device users employ smartphone searches to locate local businesses. More importantly, 58 percent of local business searchers conduct these activities daily. Jamba Juice, among other service providers, has designed a highly local approach with mobile marketing to target small-scale consumer groups. The result: Massive ROI increases. Customers targeted on local levels are likely to stick around.
Reason Two: Customers want quick channel access
Today’s marketing world faces a problem: Slow channel access is killing customer morale. Emails are hitting spam blockers, and Facebook, Instagram and Twitter are taking over. Big brands are messaging thousands of consumers, and they’re using smartphone access to overcome the competition. For this reason, providers like Textpedite are making customer-centric strategies incredibly valuable. By using automated short message services (SMS), Textpedite can boost buyer interaction. In 2016, brands aren’t herding consumers across channels. They’re streamlining interaction with automated texts, emails and even phone calls.
Reason Three: Customers are shifting to mobile E-commerce
A lot of today’s businesses know what people are buying online, nor are they aware that 29 percent of the world’s e-commerce occurs via United States. Moreover, 34 percent of e-commerce sales occur globally, and on smartphones. Smartphone sales transactions are expected to reach $721.4 billion by 2017. Because of this, customer-centric mobile campaigns are proving invaluable. Custom-tailored customer strategies stick. They similarly assist with “pulling” potential e-commerce customers through regular purchasing barriers. In essence, mobile marketing is driving modern e-commerce today.
Reason Four: Real-time tracking is the future
Without a real-time tracking initiative, your brand remains in the dark. In 2016, 40 percent of buyers consult at least three channels before conducting a purchase. Additionally, 52 percent use their devices to browse in-store goods and services. Many buyers use their smartphones to study, discuss and even rate products, and you should be measuring them.
Effective tracking software isn’t hard to find, let alone use. It identifies useful lead-generating tactics and it encapsulates the information your brand needs. Real-time tracking is quickly becoming the world’s best indicator of buyer behavior, webpage visits, click through, cross-platform access and brand popularity.
Reason Five: Non-targeted email is obsolete
Customer-centric mobile marketing outreach initiatives prioritize email targeting, and for good reason. Modern consumers might want mobile email support over desktop email support, but they’re still being slammed with spam. Meaningless email turns off a consumer, so your email contact strategies should be personal. Segment your entire mobile email campaign, and drive sales by “grouping” your consumers.
Bottom line: If you can create a customer-comes-first mobile marketing campaign, you’ll succeed. At the end of the day, the buyer should always come first. Because mobile access has become an undeniable reality of today’s business world, this axiom is now truer than ever. You need to hang onto prospective buyers, and you need to maintain an intuitive platform that’s guaranteed to attract and hold attention.
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